Life, 1913-02-20 · page 43 of 48
Life — February 20, 1913 — page 43: what you’re looking at
What you’re looking at
This is primarily an **advertising and book review page**, not a satirical cartoon page. The page features: 1. **Product advertisements**: El Perfecto Veda Rose Rouge (cosmetics), Pennsylvania Rubber Company Oilproof Vacuum Cup Tires, and French wines (Sauterne, Claret, Champagne) 2. **"Books Received" section**: A list of newly published books from 1913, including titles by Richard Pryce, Joseph Conrad, and Sarah Grand—typical literary offerings of the era 3. **Art contest announcement**: The Amsterdam Advertising Agency offers $100 for the best color sketch illustrating three wine brands, to be published in Life magazine The tire advertisement's three selling points (heaviest tires, superior rubber composition, vacuum cup knobs preventing skidding) represent genuine product claims rather than satire. This page exemplifies early 20th-century magazine advertising aimed at middle and upper-class readers through cultural and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘The source of your delicately tinted cheeks cannot be detected if you use El Perfecto Veda Rose Rouge Used by women famous for thelr beauty. Protects the skin instead of harming. Send for free sample today Sole Agents—GEO. BORGFELDT & CO. loth Street and Irving Place, New York Distributors of World-famous Toilet Preparations eceived The Burden of a Woman, by Richard Pryce. (Houghton Mifflin Co. $1.35.) Old Homes of New Americans. hy Francis E. Clark. (Houghton Mifflin Co. $1.50.) Field Days in California, by Bradford Torrey. (Houghton Mifflin Co. $1.50.) Jezebel, by Richard Pryce. (Hough- ‘cai . von ifn Co. $ 38 ) Third: The heavy suction ex- A Wayfarer in China, by Elizabeth erting vacium cup knobs,’ guaran- Kendall, (Houghton Mifflin Co. $2.50.) d to prévent skidding on wet or The Life of the Spider, by J. H : ‘gp€asy pavements; are in addition to Fabre, (Dodd, Mead & Co. $1.50.) : } s ad of tegular thickness, furnish- Time and the Woman, vy Richard : ing a great.excess wearing capacity. Pryce. (R. F. Fenno & Co. $ » The Declension of Henry D’. c. by ff Each casing carries a definite: V. Goldic. (F. A. Stokes Co. $1.25. printed guarantee of 4,000 miles Socialism Summed Up. by Morris (Geo. H. Doran Co. $1 The Private Life of Henry Moitle ° by Morley Roberts. (Geo. H. De Co. $1.25.) Bunch Grass. by Worace Annestey i. Vachell, (Geo. H. Doran Co. $1.20.) ‘Twist Land and Sea, by Joseph Con- rad. (Geo. H. Doran Co. $1.23.) ; General Mallock’s Shad y WB. At your segaler.dealersiiay wxlts'us. Maxwell. (D. Appleton & Co. $130.) PENNSYLVANIA RUBBER COMPANY, Jeannette, Pa. Adnam's Orchard, by Sarah Grand Pittsburgh . . 50S Liberty Avenue BRANCHES KaneasCity,Mo. S14E. 15th Street (D. Appleton & Co. $1.30.) Cleveland . . 1837 Euclid Avenue Chicago . . 1006 Michigan Ayenue Omah + + 215S. 20th Street Everbreeze, by Sarah P. Mel.can Detroit’. | 254 Jefferson Avenue Minneapolis . . . 34S. 8th Street : f Armour Building Greene. (D. Appleton & Co. $1.00.) Pennsylvania Rubber Company of New York The Wooing of Margaret Trevenna New York City 1700 Broadway Boston . 149 Berkeley Street Dallas . 411S. Ervay Street by Roy Meldrum. (Dufficld & Co. $1.25.) | . . * San Francisco, §12-14 Mission St Irish Plays and Playwrights, by Cor- Pennsylvania Rubber Company of California £274) +9305. Main Street nelius Weygand. (Houghton Mifflin Co. An Independent Company with an independen $2.00.) $100.00 WILL BE PAID for the best sketch in Color illustrating all three brands on ONE PAGE giving the best arrangement and delineation of A Perfect Glass of Sauterne A Perfect Glass of Claret A Perfect Glass of Champagne as illustrated by as illustrated by as illustrated by Barton & Guestier Barton & Guestier Louis Roederer Haut Sauterne Pontet Canet Brut 1904 to be reproduced in colors in LiFE on one page. All sketches to be forwarded by April 1, 1913, and the award to be made by the Amsterdam Advertising Agency. Payment on acceptance. Winning sketch to be property of advertiser. It is not necessary to use these fine wines to produce the color effect. (Signed), AMSTERDAM ADVERTISING AGENCY, 1180 Broadway, New York comicbooks.com