Life, 1913-02-20 · page 3 of 48
Life — February 20, 1913 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. The page promotes Locomobile automobiles, a luxury car manufacturer, through a 1913 advertisement. The image shows a Locomobile automobile parked beside a classical columned building (likely representing wealth and status). The ad emphasizes the car's premium features: comfortable chassis, beautiful smooth bodies, and advanced electric starter technology. The text lists various Locomobile models and prices, branches across major American cities, and company details (headquarters in Bridgeport, Connecticut). There is no cartoon or political satire present. This represents typical early-automotive-era advertising targeting affluent buyers, emphasizing luxury, comfort, and technological innovation as status symbols.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iN HTT Locomobile Sixes Lead in Comfort, Beauty and Equipment N addition to a chassis construction admittedly the best in America, 1913 Locomobile six-cylinder cars are far and away the most comfortable, beautiful and luxuriously finished. It is easy to get in and out of the Locomobile; easy to ride in it for long distances without getting tired; easy to become enthusiastic over its beautiful lines, careful finish and charming appointments. Every modern convenience is found in 1913 Locomobiles in its highest form. In economy of operation no other high- grade sixes are their equal. Comfort: Locomobile easy-riding chassis and Locomobile Ten-inch upholstery; a Locomobile Models and Prices combination that absorbs the jolts from the roughest roads. Six "38" 60 HL. P. Beauty: Smooth side bodies with easy entrance and exit, and graceful cowl front, | Touring Car, 5 passengers . . $4400 solid mahogany rail, hinges concealed, door handles inside and clear running boards. | Tormedo, 4 passengers, 4400 Fabrics all of richest quality obtainable; leather and cloths specially imported. Coupe, 3’ passengers Stes Equipment: Simplest, most powerful and best installed Electric Starter, operated fimcceine, © pemenaere- « ; See by foot pedal. Rotates motor even if it stops on dead center. Works every time. Landaulet, 6 passengers. | | Sono No strength or, stall Fequired. Removable pedal Prevents unauthorized starting. | Landaulet. 7 pattengers |” 5550 Most costly and efficient Electric Lighting System; consumes least power and pro- i ine, vides mmot light at lowest speed. The only installation ofits kind. ‘The best Electric | Betline Landealets 7 passecigers: 575? Motor Starter and the finest Electric Lighting System are combined only in the Six "48" 82H Touring Car, 7 passengers . . $5100 Locomobile. a . . . . Torpedo, 4 passengers ze 5100 The combination of mechanical features found only in the Locomobile gives Torpedo, 5 passengers S100 s rary : : Roadster, 2 passengers |. stoo our car the highest standing in engineering circles. Disc clutch, four speeds, Limousine, 7 passengers, |. Stoo bronze engine bed, bronze gear case, seven bearing crank shaft. Landaulet, 7 passengers - 6200 Send for catalog describing 1913 models. BRANCHE New York, Chicago, Boston, Philadelphia, Offices and Works Washington, St. Louis, Baltimore, Atlanta, San Francisco, Los Angeles, Oaklan: Minneapolis, Pittsburgh. The Locomobile Company of America 5 Main Street, Bridgeport, Conn. © - comicbooks.com