Life — February 20, 1913 — page 2: what you’re looking at

What you’re looking at

# Content Analysis This is **not a cartoon page** but rather a **full-page advertisement** for Gray & Davis, Inc., an automobile equipment manufacturer based in Boston, Massachusetts. The page promotes three products: an electric starter (6-volt), electric lamps, and a lighting dynamo for automobiles. Each product is illustrated with a photograph and accompanied by endorsement quotes from unnamed car manufacturers and companies like Chalmers and Pope-Hartford—all presented as "The Opinion of Peerless," "The Opinion of Chalmers," etc. This represents early 1913 automotive technology marketing, highlighting innovations like electric starters (which replaced hand-cranking) as safety and convenience features. The testimonials were standard advertising practice to build consumer confidence in new automotive technologies.