Life — February 13, 1913 — page 4: what you’re looking at

What you’re looking at

# Analysis This page announces upcoming special issues of *Life* magazine. The text explicitly states that an "Awful Number" will arrive March 27, followed later by a "Humorous Number." The six caricatured male heads illustrate the distinction: the top row (labeled "Husbandette's Number of Life Next Week") shows three figures in fashionable dress; the bottom row (labeled "Not So!") depicts three grotesque, unflattering exaggerated caricatures. The accompanying text clarifies the magazine's position: these are *not* the same thing. A reader's suggestion that "Your Humorous Number must therefore be your Awful Number" is rejected. The satire suggests that while humor can be awful, awfulness isn't necessarily humorous—contrasting refined comedy with crude ugliness. The specific identities of these caricatured men remain unclear without additional historical context.