Life — February 13, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not a cartoon. It promotes the White Six automobile from The White Company of Cleveland. The ad emphasizes the car's innovative features: it was the first Six to introduce left-side drive (then considered modern and desirable) and the first to incorporate an electrical starting and lighting system. The text stresses superior design, materials, and workmanship as befitting "a high-priced car." The photograph shows the vehicle's side profile to display its elegant open-air design. The ornate border and prestigious placement in Life magazine reflect the product's luxury positioning. This represents early automotive advertising when electrical systems were novel selling points worthy of prominent magazine space—a far cry from today's vehicle advertisements.