Life, 1913-02-13 · page 3 of 44
Life — February 13, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a cartoon. It promotes the White Six automobile from The White Company of Cleveland. The ad emphasizes the car's innovative features: it was the first Six to introduce left-side drive (then considered modern and desirable) and the first to incorporate an electrical starting and lighting system. The text stresses superior design, materials, and workmanship as befitting "a high-priced car." The photograph shows the vehicle's side profile to display its elegant open-air design. The ornate border and prestigious placement in Life magazine reflect the product's luxury positioning. This represents early automotive advertising when electrical systems were novel selling points worthy of prominent magazine space—a far cry from today's vehicle advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE WHITE SIX Electrically Started and Lighted—Left Side Drive The purchaser of a high-priced car has the right to expect superior design and equipment as well as superior material and workmanship. The White was the first Six to introduce left-side drive, and today presents this logical method of control in its most desirable form—with right hand-operation of the gear-lever. The White was the first Six to incorporate in its equipment an electrical starting and lighting system. The White Elec- Dg trical System is designed and built by The White Company, in The White Factory, especially for White Cars. The White is the only Six today equipped with an electrical system that is manufactured by an automobile company especially for its own product. 12° an 4) a3 fl aa a) 282 dam gy fe o. Gasoline Motor Cars, Trucks and Taxicabs eels 2a See acta ROU OLD comicbooks.com