Life, 1913-02-13 · page 38 of 44
Life — February 13, 1913 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring three product promotions typical of early 20th-century magazines: 1. **Smith's Island Oysters** — a straightforward food advertisement emphasizing quality and availability at upscale venues 2. **Peter's Milk Chocolate** — marketed as satisfying "between-meal hunger" with appeals to purity and fine ingredients 3. **Life Magazine subscription offer** — promoting a yearly subscription ($5) that includes a free reproduction of a painting titled "Bygones" by Angus MacDonall The only cartoon content is a small illustration at bottom right (credited to artist signature), showing a woman and man in formal dress with the caption about not being "trifled with" followed by "Why did you, then?" — a brief joke about courtship or romantic entanglement, typical of Life's humor of the era. The page reflects Gilded Age consumer culture and magazine marketing practices rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Everybody’s eating them” Eating what? Smith’s Why ? Because of their delicious salty flavor and absolute purity Look / See where they come from! Island Oysters At all first class Clubs, Hotels and Restaurants SMITH’S ISLAND OYSTER CO., 21 So. William St., New York City Tel. Broad 343 This is one of the times when Peter's is fopular You often feel that between-meal hunger, that gforsomethingreally delicateand delicious. just the desire that Peter's Milk Choco- late satisfies. The indescribable blend of finest chocolate, richest milk and purest sugar makes it the very thing you want. Peter’ s bas Chocolate TO NEW AND OLD SUBSCRIBERS LIFE'S Special Offer Cont. Tife Pub. Co. “ Bygones”” (By Angus MacDonall) This Picture Free with Each Yearly Subscription A reproduction of this picture. 9} by 15 inches in size, on paper 15 by 20, will be sent on each yearly subscription entered this season. A subscriotion to LIFE is the best possible gift—a copy of LIFE every week, fifty-two presents a year, and this picture for Five Dollars, the regular subscription price.* LIFE PUBLISHING COMPANY 17 West 31st Street, New York *Subscription, $5.00 Canadian, £5.52 Foreign, $6.04 _ || ue (masterfully): 1 DON’T PROPOSE TO BE TRIFLED with! “Wy Dip you, THEN?” comicbooks.com