Life, 1913-02-06 · page 47 of 48
Life — February 6, 1913 — page 47: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not political satire. The page uses aspirational imagery to market the Stearns-Knight Six to wealthy, successful men. The two illustrated figures—labeled "LEADERS OF MEN" (left) and "THE DOCTOR" (right)—represent archetypes of accomplished professionals who demand reliability and quality. The advertisement's tagline, "Chosen by Men Who Brook No Failures," appeals to their need for dependable transportation matching their status and work demands. The copy emphasizes exclusivity ("a car for the few"), suggesting limited production and early ordering to create urgency among the affluent. References to features like "Gray & Davis electric starting system" appeal to men valuing practical luxury and technological advancement. The imagery of distinguished gentlemen in formal dress standing beside the automobile reinforces the product's positioning as aspirational luxury, not utilitarian transport. This reflects early 1910s marketing strategies targeting America's business and professional elite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Stearns-Knight Car Chosen by Men Who Brook No Failures The Stearns-Knight car, since its in- troduction nineteen months ago, has been the choice of men who lead in their respective ficlds. With these men time is money, and the habit of effi- ciency has become fixed. In their daily life they demand results—excuses are not accepted or failures condoned. These men—a thousand of them— bought Stearns-Knight cars last year. Others of their class are following their example this season. Many of them were waiting for us to produce a car of greater power and speed, and the an- nouncement of the new six-cylinder Stearns-Knight was immediately met by a flood of orders from all parts of the country. A Car for the Few The Stearns-Knight Six is pre-em- inently a class car—built for those who demand the utmost in motor car lux- ury. This of necessity means limited production, and emphasizes the im- portance of placing orders early if de- livery is to be assured. Seven Five pi Four Three passenger roadster Limousine - - - - - Landaulet - - - - = - ssenger touring car senger touring car The equipment is absolutely com- plete. It includes Gray & Davis elec- tric starting system, with electriclights, Warner Auto-Meter, top, windshield, Mea magneto, Klaxon horn, demount- able rims and many other details. senger light touring car - Prices of four-cylinder models from $3,750 to $5,100 Catalog and descriptive matter upon request THE F,B. STEARNS COMPANY CLEVELAND, OHIO. Branches and Dealers WE ULTIMATE CAR in 125 Principal Cities (Kasebt Type Maton sis OF MEN THE DOCTOR comicbooks.com