Life, 1913-01-30 · page 6 of 36
Life — January 30, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine for the Packard Motor Car Company of Detroit. The ad promotes two luxury car models: the "38" and "48," both six-cylinder vehicles marketed as "Maximum Service Cars." It highlights shared features like left-hand drive, electric self-starter, centralized controls, and hydraulic governor. Specifications compare the two models' dimensions and horsepower. The ad concludes with an announcement that Packard vehicles will be exhibited at the Coliseum in Chicago, February 1-8. This represents typical early-20th-century automotive advertising: emphasizing mechanical innovation and engineering details to appeal to affluent buyers. There is no political or satirical content present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tae 7 a Packard “Six” Carriages O38 3x9 “AR 39 Both Maximum Service Cars In Essential Qualities The Same These features are common to both models SANKASNANANAAAANY UVNSVEVNENRAREUNUNSSAANAN ARAN Left Drive Short Turning Radius ik Avoids the necessity of stepping into the street. The Packard ‘'38°’ turns in a street forty-one en and one-half feet wide. The Packard ‘48°? | Electric Self Cranker turns in a street forty-five feet wide. \ | Easily andsimply operated from a driving position, Centralized Control | Complete mastery of the car from the driver's I seat. A compact control board at the finger tips operated with the slightest effort. Hydraulic Governor fr of road speeds wi Electric Lighting out requiring skillful use of the accelerator pedal. TTTTOAUL AAT WMAL HRAT ALAA 5 Conralling switches at the centralized control Forced Feed Oiling J ip ser Especially desirable for ‘‘sixes."’ An auxilia | | Magneto Ignition aystem feeds oil directly to the cylinder walls | || A high tension and dual ignition system, with mag- and is automatically regulated for different power | neto and storage battery entirely distinct from the requirements. | waning and lighting equipment. Insures Pack- { ard efficiency at all speeds. Six-Inch Depth of Frame 4 Six Cylinders Perfected Prevents body distortion and cramping of doors. Flexible, efficient, silent, giving motion with . no sense of exerted power. Sie of Crank Shaft | he diameter of the ‘38° ‘crank shaft is 24 inches: } 5 Dry Plate Clutch of the ‘'48,"" 214 inches. Ample size of bear- | Proof against ‘‘burning’* and certain of engage- ings insures maximum period of service without | ment without ‘grabbing. ”” rehitting. | | Specifications in Brief #6389? 664g”? Six cylinders, 4 by 534 inch: Six cylinders, 414 by 514 inches. 38 horsepower A. L. A. M 48 horsepower A. L- A. M. rating. Actual brake horsepower 60. ‘Actual brake Ronee 82. Wheelbase touring car 134 inches. Wheelbase touring car 139 inches. Tires, front 36 by 414 inches, rear 37 by 5 inches. Tires, front 36 by 414 inches, rear 37 by 5 inches. Ask the man who owns one Packard motor carriages will be exhibited at the Coliseum, Chicago, February 1 to 8 Packard Motor Car Company, Detroit FAAP AAA HOLOOER TOTO FER TAIT Ia comicbooks.com