Life, 1913-01-30 · page 33 of 36
Life — January 30, 1913 — page 33: what you’re looking at
What you’re looking at
This page primarily contains **advertisements and a short satirical story**, not political cartoons. **"A Strange Case"** tells of a man institutionalized in an asylum obsessing over automobile costs. The satire targets early 1900s automobile enthusiasm—specifically men who became irrationally consumed with calculating their cars' running expenses (cost-per-mile, per-passenger, etc.). The joke is that this man's mathematical obsession with accounting for every penny drove him literally mad. It reflects contemporary anxiety about automobiles being expensive status symbols that could financially ruin the overzealous owner. The remainder consists of period advertisements: Kelly-Springfield Tires, Evans' Ale, and luxury perfume "Coeur de Jeannette" (endorsed by Queen Alexandra). The perfume ad exemplifies Edwardian marketing linking products to royal approval and exclusivity. No political figures or substantive satire appear on this page—it's primarily commercial content typical of *Life* magazine's mixed editorial-advertising format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ATRIRERES: e elry-opringne ° A f A bile T & utomobie Tires It’s Kelly-Springfield quality and wear—not price—that we like to emphasize, for when you get mileage a few thousand miles greater than the average tire gives, the cost is just naturally reduced. KELLY-SPRINGFIELD TIRE COMPANY, 20 Vesey Street, New York Branch offices in New York, Chicago, Philadel phia, Boston, St. Louis, Detroit, C1 (oa Angeles ,Cleveland, Baltimore, Seattle, Atlanta, Akron, O., Buffalo. ‘The Hearn Tire & Rubber Co., Columbus, Obio. Bering Tire & Rubber Co., Houston, Texas. Tom Rubber Co. Denver, Colo. ‘Todd Rubber Co.. New Haven. C Southern Have. & Woodstock Co.,Ltd... New Orleans, La. Atkinsya Tire & Supply Well Davis Rubber Works, Aug Savan ¢ ry. Te. Olmstead & Son. Syracuan NY" 1 truth, wacheater. N “He became an enthusiast,” went A Strange Case on the keeper. “Each year he bought “Here's a strange case,” said the a new model, with all the latest stunts. kceper to the sidtor as he posted He studied every detail carefully and open the door of a padded cell. The kept a comparative account of what it SiclOr logked avid “daw G Wan St was costing him to run his car, the ting by the barred window. In his cost per mile and per passenger per LEXANDRA, Dowager hand was a pencil and in front of him _and per everything.” “Oucen of Great Brit Be nad of paper, on which he was figur- | ome people like that sort of | Queen o reat Britain ing violently. The floor was strewn i." observed the visitor. and Ireland, Empress with sheets of paper covered thickly “He found that it was costing him HN" of India and Briti seith: hagives less all the time, This worried him ions beyond the Se “This man,” explained the keeper, That's how he got started with the C = eae en eeeee | 7 oeur de nette as a “was moderately well off in a finan- wrong mental t You see it was Favadte pe Jean fo, herself cial way. When automobiles first this way: He was very conceited about | avorite pertume tor hersei, came out, he pinched himself to buy his mathematical and bookkeeping | and sent gifts of this exqui- one. As you know, at that time it powers. And yet, the f and con- site odor to her friends. She cost a great deal more than it does clusions which he obtained was delighted with the e now to buy a good machine, and in ing his automobile experience were so thetic fragrance, the idealiza- addition to that it cost a great deal | at variance with his experience with . f flowers found 4 a more to run them.” other means of transportation that he tion of flowers found in | “Oh, year” agreed’ the visitor: feared he had made some terrible mis- | “One's money goes a great deal fur- take, and that his methods were ther these days, or I might say one’s | wrong.” . money carries one further.” The oc- | I don't quite follow you," said the Cel ] I e | cupant of the cell looked up and | visitor. . | f grinned foolishly. I'll explain,” said the keeper. t instance, he was a commuter. | _ _ : little while the railroad would raise j Ww . : his commutation rate under the plea | a hat is the use of liv- that steam transportation was costing HEART OF JEANNETT {| ing if yo an’t enjo ; Ey | you can y more because of higher wages and bet- yourself? ter equipment, and so on. You know © and gave her supreme approbation 9 | the line of talk.” to this premier production of “Yes, I know. I'm a commuter my- = HOUBIGANT, PAris. | self marvelous glory it He was also a shipper and every i Fashion dictates the u charming odor, as de critical senses, as it can readily be enables you to put more into your life and get more out of it, and helps you to do a little more living on the journey. Makes the gliding years bring their td own compensation. 1786 c nM vest dealer or write to ¥, 1913 ANS & SONS, Hudson, N. | | | | a little while the railroads would raise { é | freight rates on the same plea. He f | | zi A Plain American in England The author has just received a letter from a man who bought it for soc who said: “Your book got me into trouble with my family. I started it before dinner and took it to the table with me. I have learned the truth of the saying, ‘There's no pl ice like home.’ "’ Doubleday, Page & Co., Garden City, | “pour o’cLock! GREAT scort! 1 DIDN’T KNOW IT WAS SO LATE!” 257 h Domin- selected its lightful to acknowledged of royal preceden 2 oz. All leading bor. dealers $ 3 15 Sample Bottle for 20c Ask also for Perfume Booklet in Colors, illustrating and describing all the Houbigant Preparations for Toilet and Bath. PARK & TILFORD } New York: 225 Fifth Avenue [| Sole Agente in United 5 States and Canada f aa, re comicbooks.com