Life, 1913-01-09 · page 97 of 100
Life — January 9, 1913 — page 97: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward **automobile advertisement** for Buffalo Electric Vehicle Company, appearing in *Life* magazine. The page features a photograph of an early electric car (appears to be from the 1910s era) parked on a residential street, shown in profile to display its design. The accompanying text markets the vehicle to "discriminating spectators" and wealthy buyers familiar with fine carriages, emphasizing engineering excellence and chassis construction quality. The ad claims Buffalo Electrics employed "one of America's foremost automobile engineers" to ensure superior design and lasting customer satisfaction. The company lists showrooms in major cities: Buffalo, New York, Philadelphia, Boston, and Montreal. This represents period marketing strategy: positioning electric vehicles as premium products for the affluent, before gasoline engines ultimately dominated the automotive market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tie THE BEST OF AMERICA 'O the discriminating spectator, familiar with the smartest equip- ages here and abroad, Buffalo Electrics make strong appeal, by reason of their general architectural excellence. Those who know, who look beneath the surface for those elements of chassis construction which are recog- nized as best in automobile engineer- ing science, discover in Buffalo Electrics more of intrinsic value to the owner than in any other electric, and prefer them for that reason, and their reason- ing is sound. We secured the services of one of America’s foremost automo- bile engineers, so that Buffalo Electrics might be The Best of America. Any engineer can design and build a car which will sell, but it is a master mind applied to the design and construction of Buffalo Elec- trics which insures their success and your permanent satisfaction with them. Exhibit at prominent automobile shows. Advanced booklet on request. BUFFALO ELECTRIC VEHICLE CO. BUFFALO, N. Y. NEW YORK PHILADELPHIA BOSTON MONTREAL ——— -eSalll comicbooks.com