Life, 1913-01-09 · page 96 of 100
Life — January 9, 1913 — page 96: what you’re looking at
What you’re looking at
This page is primarily **advertising and book announcements**, not political satire. The main content advertises the Rauch & Lang electric automobile, using a historical comparison: the ornate illustration at top depicts King Louis XIV's royal coach, implying that owning a Rauch & Lang electric car represents similar exclusivity and prestige. The advertisement's logic: just as royal coaches were "staunchly built" with meticulous attention to detail across generations, Rauch & Lang cars claim superiority through 60+ years of craftsmanship. The limited production ("limits the number possible to produce") deliberately maintains exclusivity and social status. The page also lists newly published books and advertises DABS Turkish Cigarettes with a $125 prize contest. There is no political cartoon or satirical commentary—this is a typical early 1900s magazine page mixing luxury goods advertising with literary announcements, designed to appeal to Life's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE| ROYAL: COACH. OF LOUISXIV OF FRANCES = SOCIETY'S PREFERENCE ror OVER SIXTY YEARS The character of the Rauch & Lang owner-list is proof that the Rauch & Lang is “ The Car of Social Prestige.” The distinctive style for which Rauch & Lang cars are noted, results from the ability to give exactly the correct touch to every detail of construction and finish. This ability evolves from more than sixty years’ expenence and the will to obtain and main- tain the highest standards. The famous royal coaches handed down, to succeeding generations were no more staunchly built. The care exercised in the building of Rauch & Lang Electrics limits the number possible to produce—makes ownership exclusive. Every Rauch & Lang agent will gladly demonstrate. THE RAUCH & LANG CARRIAGE CO. 2403 West Twenty-6fth Street Cleveland Rauch & Lang Electrics will be exhibited in the Turkish Room of the Waldorf-Astoria Hotel during the New York Automobile Show, January 11-18 eg Books Received Sonnica, by V. Blasco Ibanez. (Duf- field & Co. $1.25.) Leading American Inventors, by George Iles. (Henry Holt & Co. $1.75.) Some English Story Tellers, by Fred- eric Taber Cooper. (Henry Holt & Co. $1.60.) A Loyal Love, by Eleanor Atkinson. (R. G. Badger. 75 cent Uncle Wiggily’s Adventures, by How- ard R. Garis. (R. F. Fenno & Co.) A Blot on the Escutcheon, by May Wynne. (R. F. Fenno & Co. $1.25.) The Book of Winter Sports, by J. C. Dier, (The Macmillan Company. $1.50.) An Inn for Journeying Thoughts, by William J, Roe. (R. G. Badger, Bos- ton, Mass.) Pathfinders in Medicine, by Victor Robinson. (Medical Review of Reviews. $2.50.) One Man's View, by Leonard Mer- rick. (Mitchell Kennerley. $1.20.) The Lyric Year, by Ferdinand Earle. (Mitchell Kennerley. $2.00.) $125 In Prizes ',hebet,oer DABS Turkish Cigarettes | We are going to offer later Plain or cork tip. If your dealer does not keep them send ‘two dollars for box of 100 to LUYTIES & CO., 546 Fifth Ave., New York Full particulars of Contest upon application, The Masters of Modern French Criti- cism, by Irving Babbitt. (Houghton Mifflin Company.) The Development of Auction Bridge Under the New Count, by Florence Ir- win, (G. P. Putnam's Sons.) Wayfarers in the Libyan Desert, by Frances Gordon Alexander. (G. P. Put- nam’s Sons.) The Women of Shakespeare, by Frank Harris. (Mitchell Kennerley. $2.00.) Songs of Day and Night, by A. An- drews Ohl. (The Tientsin Press, Tien- » | tsin, China.) | Uncollected Writings, by Ralph Waldo Emerson. (The Lamb Publishing Co.) Bi-Sexual Man, by Buzzacott and Wy- more. (M. A. Donohue & Co.) Sceing Europe on Sixty Dollars, by Wilbur Finley Fauley. (Desmond Fitz- gerald. 75 cents.) | John and Irene, by W. H. Beveridge. (Longmans, Green & Co., London, Eng- land.) A Christmas Garland, by Max Bect- —q = | bohm. (E. P, Dutton & Co. $1.35.) | | Sensations of Paris, by Rowland | Strong. (McBride, Nast & Co. $2.50.) The Spiritual Body in Relation to the Divine Low of Life. (R. G. Badger. $1.50.) Free with Each Yearly Subscription Cope. Lite Pub. Co. A special reproduction of Mr. Angus Mac- Donall's drawing “Bygones” A subscription to LIFE is the best possible gift—a copy of LIFE every week, fifty-two presents a year, and this picture for Five Dollars, the regular subscription price.* Life Publishing Company New York Foreign, $6.04 17 West 31st Street *Subscription, $5.00 Canadian, $5.52 comicbooks.com