Life, 1913-01-09 · page 91 of 100
Life — January 9, 1913 — page 91: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It's a Republic Rubber Company advertisement for "Staggard Tread Tires" from Life magazine. The main image shows the company's "Calender Room"—an industrial manufacturing facility where tire components are processed. The large photograph demonstrates the modern machinery and scale of tire production, appealing to consumers by emphasizing technological sophistication. The accompanying text and diagrams explain tire construction (layers of fabric and rubber) and promote the "Staggard Tread" design as superior because of proper foundational engineering and its anti-skid properties. Two tire cross-sections flank the central text. **For modern readers**: This reflects early automotive marketing (circa 1908), when tire technology was still developing and manufacturers competed on engineering claims. The appeal to "man's skill and ingenuity" combined with "modern machinery" reflects Progressive Era confidence in industrial advancement. The detailed explanation suggests consumers needed education about tire quality—a novel concern in the automobile's infancy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4s ut” ‘Out —<<—<2- So i iY AES So. OY OD ESE YY ' diges- day— 4 DW par, ad an > draw irse d easy g that ginally 7 t most THIS IS THE REPUBLIC RUBBER COMPANY'S NEW CALENDER ROOM. Write for free Solder; beautifully illustrated in three colors, tt describes interestingly the cvolution of crude rubber and raw Yabric into the finished tire. know, ° ° stem: ere machines and brains i il for YOU ength make tire mileage for Joy in Republic Staggard Tread Tires give you the mileage you really ought to get gor of because their foundation is right. j The foundation of a tire consists of alternate layers of fabric and rubber. And ry inch the efficiency of any tire depends to a great extent upon the manner in which the mute of hile fabric and rubber are treated and combined. t make The illustration above shows the Republic And on this right foundation is put Calender Room—the new “rolling mill” of this gard Tread- h eit a rubber ‘pia ee foundations for Republic Jeaves the full-thickness plain tr : ires 3 le. A agile ’ book, In this great room man's skill and ingenuity Cent? studs eventually wear off. > You and modern machinery combine to make the The Staggard Tread gainst skid. ou right foundation for Republic Tires. Scientific, ding, and really econ sc of Ul painstaking care is exercised in every operation extra mileage it gives you = trom testing and drying the fabricto.calendering : Crolling”) the rubber and combining the two Write today for beautiful folder on this under proper heat and pressure. wonderful new Calender Room. Mass. , . 2 + > - ——— THE REPUBLIC RUBBER COMPANY 4 YOUNGSTOWN, OHIO c Branches and Agencies in the Principal Cities e > I : lil c | TREAD TIRES Republic Staggard Tread Patented September 15-22, 1908 The Original Effective Republic Black-Line Non-Skid Tire | Red Inner Tube NI comicbooks.com