Life, 1913-01-09 · page 84 of 100
Life — January 9, 1913 — page 84: what you’re looking at
What you’re looking at
This page combines two distinct elements: a **Motz Cushion Tire advertisement** and **satirical poetry**. The tire ad dominates the left side, promoting solid rubber tires for electric cars with technical diagrams. It targets early-1900s motorists concerned with reliability and economy, claiming Motz tires last 10,000 miles and outlast pneumatic alternatives. The right side contains "An Art-less Maid" by Ethel Duffy Turner—a satirical poem mocking young women obsessed with fashionable beauty standards. The speaker laments she cannot resemble girls illustrated by famous commercial artists (Crosby, Coles Phillips, James Montgomery Flagg, Orson Lowell, Charles Gibson). She'd sacrifice wealth ("pearls," "pup," "polo cup") to achieve their idealized look. The satire targets both the illustrated-beauty industry and women's vanity, suggesting contemporary culture had created impossible aesthetic expectations through popular commercial art. The bottom illustration of four fashionable women's hats reinforces this focus on appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AI IESE i } i} | Nearly everybody now knows that Motz Cushion Tires are easy-riding and | trouble-proof, but do you realize the great leconomy of these tires? | Do you realize that every set of Motz Cushion Tires is guaranteed for 10,000 Mi miles—two years? | Do you realize that the upkeep cost on a set of Motz Cushion Tires is practically | nothing? | Do you realize that four, not five, of | these tires make a complete set? What if the initial cost of Motz Cushion | Tires is a trifle more than pneumatics, is /not the additional cost paid back ten times lover? They Ride Easy Motorists and motor car makers once thought that only pneumatic tires could be easy riding and resilient, but Motz | Cushion Tires upset all calculations, Thou- | sands now know from experience, from | using Motz Cushion Tires, that they |) were wrong. They know that no pneu- | matic, except under excessive speed, is more resilient than the Motz. Note the construction of this remarkable tire. Note the double, notched treads (A in picture), which prevent skidding and } distribute the weight to the sides. The | sides are undercut (see B), which allows free action of slantwise bridges (see C). These bridges are elastic. They give and | yield like the air in a pneumatic tire. Note i} D in the picture, showing shock-absorbing | qualities when tire runs over a stone. | Needless to say, Motz Cushion Tires end all punctures and blowouts. Cushion Tires All Leading Electric Car Makers Adopt Them The demand for Motz Cushion Tires in two years has multiplied ten-fold. On every boulevard, in every city, wherever electric cars are used, Motz Cushion Tires predominate. Allleading pleasure electric manufacturers have adopted Motz Cushion Tires as standard equipment. New Tire Book Ready Motz Cushion Tires fit any standard |” clincher, universal quick-detachable or de- mountable rim. Our latest Tire Book 91 is now ready for mailing. Don’t fail to get acopy. Senda postal today and get acquainted with the tire that gives utmost riding comfort, utmost convenience, utmost mileage, utmost economy. Give specifications— name of car, model, size of rims, etc. Owners of Pleasure Electrics— We Guarantee These Tires 10,000 Miles—two Years An Art-less Maid I'm not a fright, but day and night I fret and pout because I long to be as pretty as The girls that Crosby draws. Dad goes in debt to robe me, yet I'm sighing all the while For dainty dresses and silk hose In C. Coles Phillips’ style. My glass says: “Dot, cheer up, you're not A clothes-pin or a bag.” But ob, for fetching curves as made By James Montgomery Flagg! I walk the sands and wring my hands, My hair is turning gray, Because my bathing-suit won't hang The Orson Lowell way. I have an air, my friends declare, That's rather smart, but then I crave that chic and Frenchy touch Of girls from Gibson’s pen. My pearls, my pup, my polo cup, To the four winds I'd hurl, To be a Crosby-Phillips-Flagg- Lowell-Gibson girl! Ethel Duffy Turner. The Motz Tire and Rubber Co. "*°"X¢ROR OHIO Service Stations in All Principal Cities BRANCHES—Boaton, ¢ Dundee St.5 Chicago, 2023 23 Michigan Ave.: Clevela joodward Ave.; Kansas City, 409 E. 15¢] Sty Loe oa Angeles, 336 W. Pico Si Philudeiphis, 1409 Race St-; Plctsburgh, 300 N. Gera 1932 Euclid Ave.; Detrott, 3 New York, 1737 Broadway; 269 SMART DRESSERS ARE NOT WEARING EYES OR EARS THIS SEASON ws The aging of a cocktail is as necessary to perfect flavor as the aging of wine or whisky. The delicious flavor and aroma of Club Cocktails is due not alone to the precise blending of the choicest liquors obtainable, but to the fact that they are softened to mellowness by aging before bottling. Manhattan, Martini and other standard blends, bottled, ready to serve through cracked ice. Refuse Substitutes. AT ALL DEALERS. G.F. HEUBLEIN & BRO., Sole Props, Hartford New York comicbooks.com | eidcemasenta ct