Life, 1913-01-09 · page 83 of 100
Life — January 9, 1913 — page 83: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement. It appears in *Life* magazine but contains no political or social commentary. The page advertises two products for automobiles: Hoffecker Speedometers and Waltham 8 Day Timepieces. Three timepiece models are illustrated (Models L, L Combination, and O). The ad emphasizes accuracy and dependability, targeting car owners who "demand the best." The decorative Art Nouveau border and formal layout reflect early 20th-century advertising design standards. This is purely a commercial endorsement combining two Boston-area manufacturers' products for the automobile market—no satire or hidden meaning is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MODEL L MODEL L COMBINATION These famous instruments represent the highest development of accuracy and dependability in automobile equipment. Hoffecker Speedometers and Waltham 8 Day Timepieces have been invariably selected by car owners who demand the best the world affords. Illustrated literature sent free by THE HOFFECKER CO. WALTHAM WATCH CO. Boston, Mass. Waltham, Mass. ee MTT , Fit! Sere it REYES spare MOL wheat ; = AE RNs eb: CY iiss, SRS SSD SK OS EO comicbooks.com