Life, 1913-01-09 · page 14 of 100
Life — January 9, 1913 — page 14: what you’re looking at
What you’re looking at
This page contains **advertising and promotional content** rather than political satire. The left side promotes LIFE magazine's subscription service, offering special binders to collect weekly issues—a common practice when magazines were collected and preserved as bound volumes. The right side advertises **Milo cigarettes** ("The 'Different' Cigarette"), made by The Subrug Company. The ad quotes someone named Milo claiming he'll retire once he finds "betters," using a humorous testimonial approach. Below is a cartoon titled **"O, Rippling River of Laughter"** by artist T. Yonn, depicting an editor speaking to a thin, haggard cartoonist. The caption notes editors want cartoons about serious topics that still make people laugh—social commentary on the tension between humor and gravity in editorial cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Every week and put itin the special LIFE binder which we will send you if you will fill in your name and address on the cou- pon below and for- ward the proper amount. One binder, $ 1.00, prepaid Six binders, 5.50, prepaid Twelve binders, 10.00, prepaid LIFE, 17 West 31st St., New York. Enclosed find for which send me Name Street P. O. Address The ‘‘Different’’ Cigarette I am willing to retire before my betters—but as yet I have not found them. --MILO. Price in the t cts, Abroad at the tari, THE SURBRUG COMPANY “0, RIPPLING RIVER OF LAUGHTER” Eprtor (to artist who hasn't had a square meal for a month): YOUR CARTOONS ARE TOO SERIOUS; WE WANT Pic: TURES THAT MAKE PEOPLE LAUGH. comicbooks.com