Life, 1913-01-09 · page 13 of 100
Life — January 9, 1913 — page 13: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Fisk Tires**, not satirical content. The upper panel appears to show a dramatic scene—possibly from a film or story—depicting figures in what looks like a tense indoor situation, but the connection to the tire ad below is unclear and may be purely visual. The main advertisement features an illustration of an early-1900s automobile with a driver, promoting "Heavy Car Type Fisk Tires." The ad emphasizes the tires are "Made of Real Rubber" and "Bring Real Service," highlighting distinctive construction features like extra rubber layers and two strip brakes (versus one) for durability and mileage. The company, based in New York with a factory in Chicopee Falls, Massachusetts, positions these as superior tires. The phrase "Ask six tire users before you buy again!" suggests competitive marketing in the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEAVY CAR TYPE FISK TIRES Made of Real Rubber Write for Descriptive Booklet Bring Real Service HEAVY CAR TYPE stands for a distinctive construction—original and exclusive with The Fisk Rub- ber Company. It insures an extra layer of rubber on the tread, two breaker strips instead of one, and a balanced tire into which are built the strongest resistance to road wear, more mileage and longer service than can be found in other representative tires. ASK F SK TIRE USERS BEFORE YOU BUY AGAIN! THE FISK RUBBER COMPANY OF N. Y. Dept. S Chicopee Falls, Mass. Branches in Forty Cities comicbooks.com