ComicBooks.com Register / Loginit's free!

Life, 1912-12-26 · page 29 of 41

Life — December 26, 1912 — page 29: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — December 26, 1912 — page 29: Life, 1912-12-26

What you’re looking at

This is **not a cartoon or satire**—it's a straightforward advertisement for Abbott-Detroit automobiles, part of a serial advertising campaign running across major publications (Saturday Evening Post, Collier's Weekly, Life, Literary Digest) in early 1913. The image shows an open touring car filled with well-dressed passengers driving through an urban street. The accompanying text promotes the vehicle's engineering features for "all-year-round service": a powerful Continental motor, an efficient dry-clutch system, and a reliable transmission designed to handle winter driving conditions. The advertisement emphasizes durability and mechanical superiority, using technical specifications (nickel-steel gears, multiple-disc clutch design) to appeal to buyers seeking reliability. The car's slogan—"Built for Permanence and Guaranteed for Life"—reflects early automotive marketing's emphasis on quality as a competitive advantage. This represents typical early-twentieth-century automobile advertising: detailed technical exposition aimed at educated consumers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

All-Year-Around Service 0 GET full value from your motor car. you should select one which is suitable for all-the-year-round service. Abbott-Detroit automobiles are. In the first place, they are driven by power- ful Continential motors which have suffi- clent reserve power to mect all emergencies. Each unit conveying the power from the fly wheel to the wheels is an equally efficient mechanical device. Practically no power is lost. THE CLUTCH The eluteh which is of dry, multiple disc type is composed of 17 steel discs, each alternate one faced with a combination of copper wire mesh and asbestos which will not burn. When this clutch is operated, there is a total absence of ali gripping, jarring and jump- ing, the’ motor taking hold gradually but firmly. Owing to the large amount of friction surface, this "yearn clutch is most efficient and Ca Showing May be slipped without autnpie Die Cluck, harm or excessive wear. Those who have driven cars through heavy mud and winter snows, know how valuable is this ability Another thing, in the cone clutch, the re- volving part attached to the transmission is so large and heavy that the inertia of such a mass of metal tends to keep the clutch in motion and renders it almost impossible to shift the gears readily; without producing that clashing and Tasping noise so. disagree- able to the occupant of the car and others nearby. In. the multiple. disc clutch, however, this inertia is reduced to a minimum and the gears may be shifted while the speed of the car is being reduced or Transmtsston and Clutch accelerated, without the at- Unit wth Inspection tendant disagreeable and Covers of. deteriorating effects. It wears very little and. seldom adjustment quires, Abbott-Detroit advertising for 1913, is being printed in serial form. This is the Sixth of the series. The seventh will appear in Saturday Evening Post January 18, 1913, Collier's Weekly January 11 ,Life January 9, Literary Digest Jan- uary 4. Copies of previous advertisements sent on request. THE TRANSMISSION The transmission which is of the forward and reverse sliding gear type, is situated just behind the clutch and its case is bolted direct to the engine crank case, so that the whole power plant forms one unit. The main shaft and countershaft gears, the faces of which are 1” in width. 1; of an inch wider than those usually used in other cars of this class, are made of 344 per cent. nickel steel, very accurately machined, ground and mounted upon Timken roller bearings. The transmission and clutch case is oil and dust-proof and the gears and shafts run in a specially prepared lubricating compound. If desired, the interior of’ the transm case may be easily inspected, by the rem the top cover plate. The Abbott-Detroit transmission {s one of the most compact and efficient change speed gears that has ever been placed in a motor car. It has been built for severe service and for that reason will be found to be particularly adapted for hard winter use, when, on account of the changing character of the road it is necessary to shift gears often. Albboit- Detroit Built. for Permanence and Guaranteed for Life OTHER DETAILS Some other things should be mentioned important for your consideration when a car which you expect to drive the year round ‘There should be ample road ance, an absence of projecting parts be- Tow the frame, a pro- tected steering gear, wide flaring fend snugly fitted to the body so that no water of slush can» OA ag on Ret through, provi- Rear 42te with Cocer removed from Bom for entirely ene Beret Gear Cane. Nate nivo Under closing all moving" BPH Scroll Sort parts including brakes, well-finished and uphol- tered bodies, close fitting wind shields and tops equipped with Jiffy Curtains, well fitted doors of clean cut design, free from places in which mud and slush ean collect. Abbott-Detroit cars are admirably suit give all-the-year-round service. Remember— Electric Self-Starter Electric Lighting Standard Equipment on all Models The demand of the day is that an organi- n shall be judged by its product and not by what is claimed Tor iteell.’ Thie te our slogan. Apply it when inspecting the 1913 Abbott-Detroit Car. Models and Prices 34-40 Fore-Door Roadster, 116-tach wheel base. . 3140 ESFiasenwers PoresDoor Touring Car, Nieisch wheel base 44-50 5-Passenger, Fore-Door Demi-Téuneay, ch wheel base Passenger, Fore-Door Touring Car, 121-4 wbeel base 44-50 Battleship Roadster, 12 44-50 7-Passenger, Fore-Door Limousine, 121-inch wheel base Advanced Catalog on request. ABBOTT MOTOR COMPANY 615 Waterloo Street Detroit, Michigan it $1700 rai 44-50 $3050 comicbooks.com