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Life, 1912-12-19 · page 13 of 40

Life — December 19, 1912 — page 13: what you’re looking at

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Life — December 19, 1912 — page 13: Life, 1912-12-19

What you’re looking at

This page satirizes occult spiritualism and pseudoscientific claims about women's psychology. The headline mocks the supposed "discovery" of woman's soul by "Swami Baa Baa," a fictional mystic character (depicted in the illustration as a turbaned figure). The satire targets: 1. **Fake spiritualist experts** claiming secret knowledge about women's inner lives 2. **Dubious "psychic" practices** like visualization and chakra alignment presented as legitimate science 3. **Gullible wealthy clientele** willing to pay for mystical consultation A reader's letter describes absurdly managing multiple "personalities" in his wife through these techniques, which the magazine presents as ridiculous. The cartoons mock both the charlatan guru and the credulous believers. The satire reflects early 20th-century skepticism toward spiritualism and Eastern mysticism marketed to wealthy Americans.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

-LIFE: Woman’s Soul Revealed At Last Greatest Discovery of the Age Will Revolutionize All Living. Honors Calmly HAT the secret of woman's soul should have at last been discovered, and that we should be able to tell just what every woman will do at any hour is creating intense fof excitement everywhere. @ Swami Baa Baa, who dis- RG covered the secret, is ad- 8 mitted by all to be the great- est yogi in the world, and is employed exclusively by Lire’s Vibration Parlors. Yes- terday the Swami consented to be interviewed, although it can readily be imagined that he is a very busy man. He receives constantly delegations of ladies from all parts of the country, many of them leaders of society. A list of their names would astonish everybody. es,” said the Swami, stroking his long and venerable it is true that I have discovered the secret of woman’s soul, and that I have succeeded, where a long line of Oriental yogis before me have failed. At the same time, it ought to be stated in all fairness that I could not have made the discovery if my brothers in the past had not led up to it. The great stumbling block in the way has been the belief that woman was one person; when I discovered that she took on personalities constantly, and that the nature of these personalities could be understood and predicted in advance, all then became plain.” The method of separating the different personalities in every woman is known only to the Swami, who will, how- ever, impart it to anyone on receipt of a modest sum, cnough to cover the expense of postage and stationery— plus other purely incidental expenses; also the Swami's time. We shall be glad, however, to answer any ques- A gentleman writes as follows: . hewvinks! tions. Dear Sirs: I have made a lifelong study of women, having married several of them, but up to date I have made little progress in being able to predict what they will do under given circumstances. At present I am mar- ried to a flighty young thing, who is getting away with my income so fast that I can’t even make a prelim- inary deposit, but if you can give me a few directions to start with, I will be glad to pay later a good round sum for the information. Yours anxiously, We take pleasure in replying to this gen- tleman, free of all charge. In order to understand woman, you must first cultivate the psychic eye. This can be done in various ways, principally, however, by concentrating. Place yourself in a passive state, and, clos- Concentrate on the first glittering thing you see Swami Baa Baa Takes His ing your eyes and breathing alternately, bring up the psy- chic spectrum, which consists of all the colors of the rain- bow. Then begin to form circles, while summoning all power, Soon you will get the tattvic vibrations going, and by constant practise you will be able to visualize impres- —\\\ sions. Now it must be remembered that every woman has all the way from two personalities up to a dozen, or even more, according to the number of her previous incarna- tions. These succeed each other with great rapidity, but after they have been duly tabulated, you can, by looking closely at the lady with your psychic eye, tell when an- other is coming; this is affected not alone by rhythmic breathing, but also by regulating the vibratory circle of your auric envelope in harmony with the seventh chro- matic scale; to do this it is necessary to lie parallel with the magnetic needle. Many of our customers have not been able to acquire great vibratory power, merely because they neglected this simple precaution. Unless you lie north and south, the yellow and blue actinic vibrations do not pass through you. You start then with the axiom (discovered by Swami Baa Baa) that every one has the same personality at nine o'clock in the morning; by training your psychic eye, and noticing the colors any woman affects at this hour, you can tell when this personality merges into another. In about a week you can tabulate your wife with ease. After this, you live a life of continual bliss; in other words, you know when to avoid trouble. The following statement, just received, will reveal the Swami’s method: Dear Sir: How can I thank you! Last week I was a miser- able man. Now I am monarch of all I survey. My wife has six personalities; these, of course, are entirely distinct from her subliminal self, her aura and her Ego. I've got them all located. To fix the thing in my mind, I have named each one by a different name, Clara, Maud, Sadie, etc. I can tell to an absolute certainly just when Clara is coming on, and how long she will stay. I rather like Clara; she is a good sort, but Maud is a terror. She vibrates eight hundred times a minute, while Clara goes along at a steady jog trot of about three hundred and fifty. Sadie is pleasant enough, but a terrible spender; Daisy, on the other hand, is very economical. What 1 am trying to do now is to invent some scheme to change Sadie into Daisy dur- comicbooks.com