Life, 1912-12-12 · page 3 of 48
Life — December 12, 1912 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon**, but rather a full-page advertisement for the 1913 Locomobile automobile. The image shows two vehicles: a smaller touring car in the foreground and a larger passenger vehicle behind it, with fashionably dressed figures in early-1900s clothing and caps. The ad highlights luxury features: twenty body designs, electric lighting, concealed hinges, clear running boards, and a long-stroke motor with disc clutch. The photograph demonstrates the automobile's capability and style to wealthy potential buyers—the intended audience for this premium vehicle. This represents typical *Life* magazine content of the era: satirical editorial material alongside upscale advertising targeting middle and upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
19] 2 coniobile Twenty new designs of bodies of the belted-line type with Cowl Fronts, Smooth Sides. Concealed hinges and door handles. Locomobile Ten-Inch Upholstery Clear Running Boards, Tires at rear. Costliest, most powerful Electric Lighting with Lamp designs of Exclusive Merits. Long Stroke Motor. 7-Bearing Crank Shaft. Four Speeds. Disc Clutch. ‘The 1913 Locomobile Book mailed on application The Locomobile Company of America Branches Motor Cars and Motor Trucks Branches New York Chicago Boston General Offices and Works Baltimore Minneapolis Atlanta Los Angeles Philadelphia Pittsburgh 5 Washington St. Louis Bridgeport, Conn. San Francisco Onklond comicbooks.com