Life — December 12, 1912 — page 3: what you’re looking at

What you’re looking at

# 1913 Locomobile Advertisement This is **not a political cartoon**, but rather a full-page advertisement for the 1913 Locomobile automobile. The image shows two vehicles: a smaller touring car in the foreground and a larger passenger vehicle behind it, with fashionably dressed figures in early-1900s clothing and caps. The ad highlights luxury features: twenty body designs, electric lighting, concealed hinges, clear running boards, and a long-stroke motor with disc clutch. The photograph demonstrates the automobile's capability and style to wealthy potential buyers—the intended audience for this premium vehicle. This represents typical *Life* magazine content of the era: satirical editorial material alongside upscale advertising targeting middle and upper-class readers.