Life, 1912-12-12 · page 2 of 48
Life — December 12, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not political satire. It promotes the Waverley, an electric car manufactured by the Waverley Company of Indianapolis. The ad emphasizes luxury features: a spacious parlor-car interior with comfortable seating, large windows providing "full view ahead," and storage for golf clubs and luggage. The decorative illustrations of fashionably-dressed women in period clothing (likely early 1900s) appeal to affluent buyers, suggesting the vehicle's sophisticated appeal. The "silent" aspect of the electric engine—a major selling point for early electric vehicles—is highlighted as providing smooth, quiet operation without the noise and vibration of gasoline engines. This represents early automotive marketing targeting wealthy consumers who valued comfort and elegance over speed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Po Copyright tn F Sees Sal Qs \)h se skeen] Parlor Car Comfort and a Full View Ahead HE luxurious comfort of a spacious parlor car ==" With space for golf clubs, parcels, bags, etc., out of —combined with impressive clegance.—A separ- the way behind the two side chairs, as marked by eat for every passenger, so arranged that the | }[_ the crosses on the diagram, driver has full view ahead from the pleasant and AJ} The interior illustration and the seat plan dia- sociable left hand rear seat—no turning your back (JJ +) gram show the beauty and practical convenience to guests and talking over your shoulder. ~He=— Of these innovations—exclusive with Seat Plan—Patents Pending The Silent Waverley Limousine-Four It protects your electric from racki jars, adds to ease of coi you the pe ble only with 40.¢ late veap or Ph f the Limousine- atteries, all MV. or Ironclad Exide ¢ ses current, greater speed, Elect an artistic pro- Address: The Waverley Cémipany, 147 S. East St., Indianapolis, Ind. Chicago Branch: 2425 Michigan Avenue New York Branch: 1764 Broadway comicbooks Men