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Life, 1912-12-05 · page 98 of 116

Life — December 5, 1912 — page 98: what you’re looking at

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Life — December 5, 1912 — page 98: Life, 1912-12-05

What you’re looking at

This page primarily contains **advertisements and a humorous column**, not political cartoons. The main content is "Dr. Opimian on Christmas," a nostalgic essay celebrating traditional Christmas customs—Yule logs, holly decorations, festive feasts (beef, pudding, sausages, punch). The writer expresses sentimental attachment to old-fashioned holiday celebrations while acknowledging modern life has displaced such traditions. The surrounding advertisements are for luxury goods: Fits-U Eyeglasses, Boston Garter socks, and Gold Armor Whiskey. A brief comic dialogue at bottom features a husband and wife—he defends Christmas nostalgia while she pragmatically notes that gift-giving accompanies *every* major life event (weddings, funerals, operations, christenings), making Christmas financially indistinguishable from other occasions. **The satire**: The husband's romantic idealization of "the old hall" is undercut by his wife's sharp observation that modern obligation, not tradition or joy, drives Christmas spending. This reflects early 20th-century tension between Victorian sentimentalism and emerging consumer culture.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

be BIN Dr. Opimian on Christmas For CHRISTMAS HE will like the I myself think much of Christmas and g all its associations. I always dine at PAD ‘ home on Christmas Day, and measure ~ ; my children’s heads on the ti G t m itar katate, | Boston Garter; | risen since the same time last year, in r the scale of physical life. q There are many poetical charms in the ‘ heraldings of Christmas—* The haleyon i builds its nest on the tranquil sea” t “The bird of dawning singeth all night long.” I have never verified either of Made by the t these poetical facts. Iam willing 10 makers of the 1 take them for granted. I like te idea Velvet Grip I of the Yule-log, the enormous block of Hose Supporter ; g . old at all Lavender, 1 wood carefully selected long before, and men's stores and Tan, preserved where it would be thoroughly department stores. Gray. ' . dry, which burned in the old-fashioned p Buy glasses with hearth, It would not suit the stoves of Sensible, inexpensive, and attractively racked in Christ = our modern salons. We could not burn mas Boxes of six different designs in lovely colors. Why th is monogram “it in our kitchens, where a small fire in not get him a pair ea a fenigd what else you the midst of a mass of black iron roasts, Helds the socks smooth ‘ and bakes, and boils, and steams, and as the skin.| ; @) broils, and fries, by a comp! 1 ap- ; Faratus which, whatever may be its 3 other virtues, leaves no space for a 35 : . Christmas. fire. FS It is the mark of the I like the festoons of holly on the oldest optical house in walls and windows; the dance under the ; He mistletoe; the gigantic sausage; the 4 re : 2 be the country, and the largest in the world. It stands for the highest quality in frames and mountings Fits-U Eyeglasses are inconspicuous, becom- ing, thoroughly comforta- ble,and when properly fitted they cannot fall off or shake off, yet they never pinch. Our new booklet, ‘The Glass of Fashion,” gives an interest- ing description of Fits-U Eye- baron of beef; the vast globe of plum- pudding, the true image of the earth, flattened at the poles; the tapping of the old October; the inexhaustible bowl of punch; the life and hall, when the squire and his household of the old and his neighborhood were as one. When you want a whiskey that is a little bet- ter than you can get at your club, | have it for ycu. | V. O. S. GOLD ARMOR WHISKEY If your storekeeper hasn’t the Boston Garter in Christmas Boxes buy by mail from the makers. No Extra Charge for Christmas Boxes. GEORGE FROST CO., MAKERS, - - BOSTO T like the idea of what has g can still enjoy the reality of what re- mains, [ have no doubt Harry's father burns the Yule-log, and taps the old October. Perhaps, instead of the beef, he produces a fat pig roasted whole, like A blend of straight Bourbons, one selected for its aroma, another for its body and a third for its flavor, and all taken from my own family’s collec- tion of rare old Bourbons—so harmonized as to | produce that exquisite bouquet, the eternal quest | of the connoisseur. Undoubtedly an ideal in whiskey, but if you don’t find it so you can have | Wire (apolos your money returned. | gance): Christmas comes but once a 1 | Sold only by mail, 4 quarts $6. Send check yeur. . . or use your business stationery. Express prepaid. Huswaxo: Yes, but confound it, RANDOLPH ROSE gift-making comes with every wed- Fathuively Go old whiskies” ding, funeral, operation, ocean voyage, York Street, Newport, Kentucky. graduation and christening. 2410 glasses. It is free—and is decidedly worth sending for. Eumacus, the divine swinchead in the Odyssey. Tuostas Love Peacock. (“Gryll Grange.”) Address Dept. American Optical Company Southbridge, Mass. Largest makers of spectacles, eyeglasses and lenses in the world Perpetual New York Chicago San Francisco London