Life, 1912-12-05 · page 97 of 116
Life — December 5, 1912 — page 97: what you’re looking at
What you’re looking at
This page contains primarily **advertisements**, not political satire. The main content includes: 1. **Paris Garters ad** (left): A Christmas gift recommendation for men—garter suspenders with "no metal" touching skin, priced 25-50 cents. 2. **Formamint throat tablets ad** (right, dominant): Promotes a "germ-killing" throat lozenge using testimonials from opera singers Enrico Caruso and Adelina Patti, plus a medical journal quote. The ad emphasizes antiseptic cleanliness versus superficial cleaning, positioning the tablet as superior to ineffective gargles. The page also contains **excerpts from Dickens' "A Christmas Carol"** (left column) describing a grocer's shop and Christmas charity. **Historical context**: This appears early 20th-century, when patent medicines and dubious health claims dominated advertising before FDA regulation. The Formamint ad exemplifies common marketing tactics: celebrity endorsements and pseudo-scientific language to sell products of questionable efficacy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nearly closed, with perhaps two shutters down, of one; but through those gaps such glimpses! It was not alone that the scales descending on the counter made a merry sound, or that the twine and roller parted company so briskly, or that the canisters were rattled up and down like juggling tricks, or even that the blended scents of tea and coffee were so grateful to the nose, or even that the raisins were so plentiful and pure, the slmonds so extremely white, the sticks of cinnamon so long and straight, the other spices so delicious, the candied fruits so caked and spotted with molten sugar as to make the coldest lookers-on feel faint and subsequently bilious. Nor was it that the figs were moist and pulpy, or that the French plums blushed in modest tartness from their highly decorated boxes, or that everything was good to eat, and in its Christmas dress; but the customers were all so hurried ard so cager in the hopeful promise of the day that they tumbled up against each other at the door in the best humor possible; while the grocer and his people were so frank and fresh that the polished hearts with which they fastened their aprons behind might have teen their own, worn outside for general inspection and for Christmas daws to peck at if they chose. Dut soon the steeples called good peo ple all to church and chapel, and away they came, flocking through the streets in their best clothes, and with their gay- est faces. At the same time there emerged from scores of by-strects, lanes and nameless turnings, innumerable peo- ple, carrying their dinners to the bakers’ shops. The sight of these poor travelers appeared to interest. the . Spirit very GARTERS NoNetal CanTouchYou The best you can do asa Christmas gift for a man. Give him Paris Garters; an easy way to give him a good deal without spending much. Prices 25¢ and $0c No metal can touch you A. Stein & Co. Ba Chicago and New York Enrico Caruso, The world’s greatest tenor, writes: “T have found For- mamint Tablets very picasant tothe taste and eficial to the throat.” Mme. Adelina Patti, ‘The Queen of Song, writes: “T have taken For- mamint Tablets for some time past and have much pleasure in saying that 1 find them very beneficial for the throat." From The Lancet. “The sole odject of a medicinal lozenge is. to keep part of the mouth or throat one desires to treat bathed for a time in a drug dissolved inthe saliva. I know of only one medicated lozenge — FORMAMINT— which meets this re- quirement. Do you realize the importance of real mouth and throat hygiene? F a physician told you cleanliness of the mouth and throat is even more important than bodily cleanliness—he would also explain that he means anti- septic cleanliness as opposed to merely superficial cleanliness. Through the mouth and throat infectious germs principally enter the body. And it is here you must destroy them—else you lay your- self open to the risk of “‘sore throat,’’ La Grippe, Tonsillitis and even more serious infection. Gargles and mouth washes—theoretically good—fail in practice. They do not protect— they do not disinfect. You cannot use them strong enough or often enough to accomplish results, But there is a real—a scientific way to both prevent and overcome throat infection, and that effective way is WMNamin TE GERM-KILLING THROAT TABLET Prepared in a pleasant tasting tablet, it overcomes every drawback of gargles and mouth washes. You sim- ply suck it like candy. It releases its powerful yet harm- less germicide, which mixes with the saliva and is carried around the mouth—into the throat, where gargles cannot go—reaching the germs that are hidden in the deep folds —destroying them—constantly, soothingly bathing the membranes and paving the way for quick recovery. _Formamint is a luxurious relief and remedy. Con- venience itself—take it anywhere, any time. At All Druggists, 50 Tablets for 50 cents Seriously consider whether you can afford the risk of not vsing Formamint. Let us send you a trial tube. Two cents to defray packing and postage will bring it to you. A.WULFING & CO. *¥' MNP ORC? Makers of Sanatogen—the Food Tonic much, for he stood with Scrooge beside him in a baker's doorway, and, taki off the covers as their bearcrs passed, sprinkled incense on their dinners from his torch, And it was a very uncommon kind of torch, for once or twice when there were angry words between some dinner-carriers who had jostled each other, he shed a few drops of water on them for it, and their good humor was restored directly. For they said it was a shame to quarrel upon Christmas Day. And so it was! God love it, so it was! —From “ A Christmas Carot,” by Charles Dickens. 409 No Great Haste Ata lecture a well known authority on economics mentioned the fact that in some parts the number of men was con- siderably larger than that of women, and he added humorously : “Tcan therefore recommend the ladies to emigrate to that part of the world.” A young lady seated in one of the last rows got up and, full of indignation, was leaving the room rather noisily, where- upon the lecturer remarked: I did not mean that it need be done in sveh a hurry as that.” —London Bystander. comicbooks.com -