Life, 1912-12-05 · page 26 of 116
Life — December 5, 1912 — page 26: what you’re looking at
What you’re looking at
This is primarily **advertising, not satirical content**. The page promotes Life Publishing Company's "Life Prints"—art reproductions of paintings and photographs available as Christmas gifts. The four images shown are sample artworks available for purchase: - "A Miss Is Worse Than a Mile" by W.B. King - "The First Spank" by Balfour Ker - "Playing Bridge" (photogravure) - "Another Descendant" and "Compound Interest" (bottom right) The offer itself is the sales pitch: until January 1st, customers receive a 20% discount—paying $4.00 for $5.00 worth of prints. The text emphasizes these are genuine art prints (photogravures or hand-printed from copper plates) by "the best American artists," marketed as ideal "Christmas gifts for discriminating people." This represents early 20th-century direct-mail advertising, promoting fine art reproduction as affordable luxury gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Lite Pub, Go, A MISS Is WORSK THAN A MILE By W. B. King India Print, 18 x 22 in, Price $2.00 Cope, Lite Pub. Co, THE FIRST SPANK By Batfour Ker India Print, 22x18 in. Price $2.00 Cope. Lite Pub, Ca PLAYING BRIDGE Photogravure on India Size 18x22in. Price $2.00 Special Christmas Picture Offer Until JANUARY ist we will allow a discount of 209% on any single order for LIFE PRINTS to the value of $5.00. That means that your check or money order for $4.00 entitles you to select $5.00 worth of pic- tures. These prints may be selected from any advertisement in our December issues, or from the catalog of LIFE PRINTS which contains over 160 miniature re- productions. The LIFE PRINT catalog will be sent you upon receipt of 2. in stamps. LIFE PRINTSare either gen- uine photogravures, hand print- ed from hand etched copper plates, or reproduced from the finest color plates. They are ART PRINTS from originals by the best American artists and they make ideal Christmas gifts for discriminating people. Any $2.00 picture shown on this page or in our catalog may also be had on 15 x 20 plate stock at $1.00. All orders are shipped PRE- PAID. If you haven'ta catalog, send for one now. LIFE PRINTS will solve your Christmas problem. LIFE PUBLISHING COMPANY 17 West 31 Street, New York Cope. Lite Pub, Co, Kre Contain Set A. | Set B. Set Ce Ask | Or if y< NowOpY Week KUT ae Facsimile in Color Mounted for Framin Cope, Tite Pub, Co ANOTHER DESCENDANT Photogravure, 15x20inches. Price $1.00 Cope, Life Pub. Co, COMPOUND INTEREST Photosra‘ture, 1$ x 20 inches Price $1.00 comicbooks Mam