Life, 1912-12-05 · page 25 of 116
Life — December 5, 1912 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains two major advertisements: 1. **AutoStrop Safety Razor** (dominant): A Christmas gift advertisement using value-proposition math. The copy argues that gifting an AutoStrop razor ($5) effectively gives "$75 worth" of barber shaves (500 shaves × 15¢ each). The accompanying illustration shows the mechanical razor device. The appeal is practical—a man who doesn't shave himself at home wastes money at barbers; this product enables self-grooming. 2. **Bausch & Lomb Zeiss Tessar Lens** (left column): Promotes a camera lens for indoor photography, emphasizing its light-gathering capability. 3. A small cartoon captioned **"Ye Pudding Cometh"** (bottom) appears to show a domestic Christmas scene, though it's unclear if this carries satirical intent or simply illustrates holiday festivity. The page reflects early 20th-century consumer culture, targeting middle-class male readers with practical gift suggestions during the Christmas season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
=. : CAN thing of the kind was to be observed in the worthy company around me. The table was literally led with 000 good cheer, and presented an epitome of NS country abundance in this season of overflowing larders, A distinguished post was allotted to “ancient sirloin,” as he glish as mine host termed it, bei added, “the standard of old E hospitality and a joint of goodly pres- ence and full of expectations.” There intly decorated, and wh something tra- ditional in their embellishments, but ahout which, as I did not like to appear over curious, I asked no questions. When the cloth was removed the but ler brought in a huge silver vessel of rare and curious workmanship, which he placed before the squire. Its appearance hailed with acclamation, being the il Bowl, so renowned in Christmas were several dishes qua h had evident Ww festivity. The contents had been pre- pared by the squire himself; for it was z : = a beverage in the skillful mixture of G “H 99 $75 f. 5 sere sanieieiy pred Ronl, a Ive “Him or * leging that it was too abstruse and com F «he’? doesn’t shave himself, his shaves cost him 15 each at nlex for the comprehension of an ordi the barber shop. y servant. It was a potation, indeed - S : - ' . that might well make the heart of a ‘The AutoStrop Safety Razor costs $5. ‘The package of 12 blades onthe leap wibIA hin, being composed which comes with it is guaranteed to give 500 shaves. ‘Therefore, ; if you give him’? an AutoStrop Safety Razor for Christmas you of the richest and raciest wines, highly 1g ne f spiced and sweetened, with roasted ap- are giving ‘*him’? 500 shaves, which, at 15¢ each, are worth ples bobbing about the surface. $75. And as you pay only $5 for the said 500 shaves, you are The old gentleman’s countenance actually giving him $75 for $5. beamed with a serene look of indwell- | Every package of 12 AutoStrop blades is not only guaranteed to ing delight as he stirred this mighty give 500 shaves, but 500 finest Head Barber shaves.” There isn’t a bowl. Having raised it to his lips, with Head Barber in the world who wouldn’t guarantee to give you 500 : a hearty wish of a Merry Christmas to Head Barber shaves from 12 of Ais blades, because his expert strop- all present, he sent it brimming round the board, for every one to follow his example, according to the primitive style, pronouncing it “the ancient fountain of good fecling, where all hearts met to- gether.” ping not only sharpens the keenest edge possible, but keeps it sharp for scores of shaves. Phe AutoStrop Safety Razor is a mechanical Head Barber, which makes everyone able to ‘strop as expertly as the Head Barber, and as speedily and easily, because both stropping and shaving are done avithout detaching blade. = = The AutoStrop Safety Razor consists of silver-plated, self-strop- ping razor, 12 blades, and strop in smart case, $5. Fancy com- bination gift sets, $6.50 to $25. Prices same in Canada and United States. Factories in both countries. Send for catalog. AUTOSTROP SAFETY RAZOR CO., 368 Fifth Ave., New York; Toresto, Lesden The Light of Home is seldom strong enough to allow of the best indoor “* photographywith an ordinary lens. But you can overcome all difficulties with a Bausch’ lomb Zeiss ‘Tessar [ENS | ts remarkable power of gathering and trans- mitting light and its precise optical corrections enable you to make indoor portraits in compara- tively weak light as well as action pictures under the most difficult conditions, No lens equals it in | all-round efficiency. | Booklet 37 H, giving prices and information as 19 the best lens for your pur pose, will be sen Onrequest. "And why not Calton your Geater? Bausch £9 lomb Optical @. Ww your “wasmincron cmicac. ‘oho ROCHESTER. NY. cre ee “VE PUDDING coMETH” | xu | comicbooks.com