Life, 1912-12-05 · page 12 of 116
Life — December 5, 1912 — page 12: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**, but rather a **legitimate advertisement** for Pond's Extract Company's Vanishing Cream skincare product. The page features: - **Three photographs** of well-dressed people dining together, used to illustrate the product's benefits - **Marketing copy** promoting the cream as essential for maintaining a "fresh, radiant complexion" despite modern women's exposure to "wind and dust" - **Product claims** about skin-softening ingredients and a "milky tone like a baby's skin" - **Call to action** offering a free trial tube The decorative border and elegant presentation are typical of *Life* magazine's advertising design from the early 20th century. This represents straightforward commercial promotion rather than editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
3 i | ¢ Cream gites your skin am exquisite finish it on your neck and arms as well as your face. A FRESH RADIANT COMPLEXION HE woman of today is out in all kinds of weather, has a hundred duties and interests compared to the ones her mother had, yet must look fresh and rested at the end of a busy, trying day. To attain this effect, absolutely the most important item is a fresh, radiant complexion. But you will find that, as you expose your skin to the wind and dust, to fatigue and strain, in its effort to resist it gradually becomes toughened and coarsened. This is why the skin on your face becomes so different in texture from the rest of your skin which is protected. A protecting cream has become an absolute neces- sity. Pond's Extract Company nishing Cream contains a famous skin-softening ingredient which is wonderfully freshening to the skin. An applica- tion of Vanishing Cream gives your skin an exqui finish, a milky tone like a baby’s skin. Any s responds to it quickly and is easily brought 1 to the brilliancy and transparent delicacy of youth. By using it, the whole tone of your skin will be brightened, cleared and made more softly brilliant in coloring. Ponds Extract @mpany’s VANISHING CREAM Pond’s Extract for Pond’s Extract has been used for Burns, Bruises, Cuts ‘sixty years for everyday injuries. , , Most “of us can remember many ions when havi ple has saved hours of suffer- ing. Get a bottle today. You will be surprised how fre- quently you will use it Try These Products On request, we will mail samples of at ourEnpeise both Pond’s Extract and Vanishing Cream. Upon receipt of gcin stamps we will send an extra large trial tube of Vanishing Cream. Address the Pond’s Extract. Company, Dept. L, 131 Hudson Street, New York. ucts of the Pond’s Extract Company. They are different from ordinary. t let preparations. Why not ry serm mist true these their that gami serv meat it w: com a bi in th ila pres joy Stoo: Bish tot ag the Sacr my givir Lore the grea wife ing a ro for bein; Afte with and sot alon book nigh comicbooiine UH