Life, 1912-12-05 · page 11 of 116
Life — December 5, 1912 — page 11: what you’re looking at
What you’re looking at
This is primarily a **holiday advertisement**, not a satirical cartoon. The page advertises fine wines and spirits—champagne, port, cordials, and liqueur—positioned as appropriate gifts for New Year celebrations and holiday entertaining. The central image is a **Louis Roederer champagne bottle** (vintage 1904), with text listing various imported alcoholic beverages from European producers (Roederer from Reims, Sandeman from London/Porto, Bols from Amsterdam). The address "15 South William St., New York" indicates this is a merchant or importer's advertisement. The decorative grape-vine border reinforces the wine/beverage theme. There is **no political satire** on this page—it's a straightforward commercial advertisement using elegant typography and imagery to promote luxury imported spirits to wealthy American consumers during the holiday season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And In (Elebration OF Te No eer . APPROPRIATE Tor Tne Hoxsmays cities of the United States fui and warranted satis- faction may receive refund — of purchase price. CHAMPAGNE. LOUIS ROEDERER, Reims SO saene Gul SANDEMAN, PORT iN London and Oporto DUTCH CORDIALS BOLS, Amsterdam APRICOT LIQUEUR Po csnnscue | PAGE S SANDEMAN, BEG vl London FUT socias covee._ intact # re SAUTERNES AND CHAMPAGNES, THE CLASSIFICATION, CHARACTER AND TO THE “BON-VIVANT.” WE SHALL BE PLEASED TO FORWARD IT INTEREST TO THE STEWARDS OF HOTELS AND CLUBS. IS y fouth a New York comicbooks.com