Life — December 5, 1912 — page 113: what you’re looking at

What you’re looking at

This is primarily an **automobile advertisement**, not satire or political commentary. The Garford Company of Elyria, Ohio is marketing their "Six" automobile model—likely referring to a six-cylinder engine, a luxury feature of the era. The page features an illustrated street scene showing the vehicle alongside period-dressed pedestrians and urban architecture, designed to convey sophistication and refinement. The company describes their product as "one of the world's most finished products," emphasizing quality craftsmanship. Multiple body styles are offered (Berlin Limousine, Landaulet, Phaeton, Touring Car) at varying prices ($3,100–$6,000), indicating this was a premium vehicle targeting wealthy buyers. The "handsome catalogue" invitation suggests readers could request detailed specifications. This represents early 1900s automotive marketing in *Life* magazine's pages.