Life — November 28, 1912 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Circulation books open to all—Even to advertisers Che Baily Blast The Weather Rain, hail, snow, cyclones and hu except Tuesday, the day Lure comes out ob all news-stands, this day being all sunsbise BLAST No.I UNXLD 41144 NEW YORK, NOVEMBER 26, 1912 TEN CENTS Betis tetets. Restsoraats ———__ Pats carsany Ohl peice up to a Celis, As We Near It Extraordinary Calmness of American Pecple, In View of Approaching Event Next Tuesday, at Twelve O'Clock, is the Time Set. News Dealers All Over Country Making Preparaticns Preparations for receiving and distributing the great Christmas issue of Lire, which will be on sale every- where in the United States on Tucs- day next, are now going on quictly at all news-stands. “We predict ro wild fluctuation in the market,” said J. P. Morgan esterday. “Our people, as a rule, discount events like this in advance.” The fact that the price of this issue will be only twenty-five cents in- stead of fifty, as it ought to be, has naturally aroused favorable comment in all circles. Members of Congress everywhere expressed themselves as pleased with the price set. “It is in conformity with Lire’s dignity as the leading humorous paper of the world,” said one mem- ber. “What I particularly like is Lire’s offer of a premium picture to go with every yearly subscription, I shall send in my subscription imme- diatel, The picture referred to is entitled “ Bygones,” and appeals, not only to old soldiers, but to people everywhere whose sentiments are alive. Intense curiosity is expressed in all the leading centers of the country to * Bygones” know just what the great Christmas Number of Lire will contain, Fer one thing, it is said to have more advertisements than ever before. “T alw: read the ads in Lire,’ said a leading diplomatist yesterday. “In many resnects I find them mor~ interesting than the reading matter.” One feature in the Christmas T +r that was hinted at yesterday in Ws ‘reet_was_a colored cartoon; this Many People Shrink The Awful Possibilities cf LIFE'S Awfu JNum- ber is Resented in Certzin Circles— What It Will Contain Nobody Knows — Not Even LIFE. When is It Coming? That Lire’s Awful Number is an assured fact was rumored yesterday. Reports from all over the country in- dicate that there is intense curiosity about it; but many people express the firm conviction that Lire will never dare issue it. “Tt might not be so awful after all,” said one well known man. “ Per- sonally, I should be willing to stand for it.” Boston was up in arms. Intima- tions that Lire would be promptly thrown out of the Boston Public Library were freely expressed. It did not seem to be understood that an Awful Number could be issued and yet be in perfect taste. will no doubt be supplemented by a! host of other pictures by leading artists. “I feel quite confident,” head of a large banking hous ing at a late hour last night, “in say ing that this great Christmas Number. of Lire will be the finest thing ever) put before the American public.” It is Really a Gift Yes, the Miniature Lire is practi- callv given away. All it costs is an uncancelled two cent postage stamp. What is the Miniature Lire? It’s a small edition, printed in ors. You can slip it in your pocket. It's full of good things. The way it came to be published was due to a srdden impulse. Some one was looking throrgh a file of Lire, Why not take the best things and reproduce them in a unique number? The suggestion was acted upon and then began a search for the things ever published in Lire. The cover alore almost involved the edi- torial staff in a to hand ccn- ‘ct. Some thought one cover was the best, some thoveht another. A compromise was effected by using ‘Thirty Years Old in Jannary Tributes and Congratulations from Rulers All Over the Known World Expected—Presidess Taft Unable to be Present—Honored One Receives Homage Quietly, His Well. Known Modesty Sustaining Him Lire’s thirtieth commemorated. On January 2 birthday will be The last day of the year there will | come forth from the press a Birth- day Number in celebration of the great event. This will be another historic num- ber. Beginning with this number, Lire will start the year by issuing a series of special numbers, the like of which has never before been known on land and sea. The secret of these num- bers has been closely held, as it was feared that Lire’s enterprising con- temporaries might be tempted, as in times before, to publish a faint re- plica of some of them. A well-known Government official, who does not wish his name used, said yesterday: “There can be no question that now is the very best time to sub scribe to Lire. It is the busiest time of the year, and it gets the thing of your mind; besides, Lire is an abso- lute necessity in every household. Do you know I send it to a number of my friends every year as a Chris mas present—nothing better—they are all delighted—saves shopping— just the thing.” Lire, when pressed, said: “Yes, I issue a little card each Christmas—printed in superb taste- for the use of my friends who desire to send me as a Christmas present Drop me a line at the office, and Il tell you all about it.” the same manner. The result, afte a long series cf revisions, was t's Miniature Lire; sent absolutely free 0 any address for two cents. The first edition of 500,000 is ly being exhausted. If you a copy, don’t wait. Obey that Impulse. Great Prob!em Solved Wasuincton, Nov. 26 (Special to The Daily Blast).—Social circles here are very much stirred up over the announcement just made that you can have Lire sent for one year to any friend in this country as a Christ- mas present for $3.00. “Amid the hurry and rush of my social engage- ments,” one society leader said, “I really have no more time for shop- ping. I've sent my entire list of friends to Lire, and they forward to cach one a beautiful card, announc- | ing that Lire will be sent as a Christ- mas present. They do all the work. Isn't it a comfort?” To Contributors Only We have a lot of material for that Awftl Number, bet are still lookin~ for more. If you have arything v are firm For the past six weeks Lirr’s cir- the four covers which had received the preatest number of votes. Other | thousard a week, or at the rate of | cvlation kas been increasing on pictures and jokes were treated in| 50,000 a year. convineed we don't dare | Maybe It’s You What has happened? Have you ever been married? How did yoe like the sensation? Did people se cretly laugh at you? Sometimes the most amusing things take place ata wedding. If you have seen the con test picture Lire has recently been running you will understand. A prize of $100 has been offered for the best title under the picture. Next week’s Lire holds the answer and the name of the winner. Hands Of! The phrase, “ Obey that Impulse.” Lirt’s property. Other people have no right to use it. Special Offer Exclosed find One Dollar (Canadian $1.13 Foreign $1.26). Send Live for three months Open onty 19 now subseribers: no mubsertption re newet pt this rate, ‘This order must come to | direct; not through aa agent or dealer. LIFE, 17 West 31, New York (One Year $5.00. Cai comicboone