Life, 1912-11-28 · page 3 of 44
Life — November 28, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **not satirical content** — it's a straightforward advertisement for the Locomobile automobile company. The image shows their "Little Six" model, a four-passenger torpedo-style car with 60 horsepower, positioned in front of an elegant brick building with ivy. The ad targets affluent buyers, emphasizing luxury features: comfortable seating, advanced lighting, detachable tires, and various mechanical innovations. It appeals to "people of refinement" seeking "motor car comfort." The Locomobile Company was a legitimate automobile manufacturer operating from Bridgeport, Connecticut, with branches nationwide. This represents early automotive advertising in *Life* magazine, which carried both humor and commercial content. There is no political satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Little Six Torpedo Four Passengers The Long Stroke Little Six with 60 Horsepower People of refinement, whose judgments may differ in respect to beauty of line or choice of a color scheme, are of one mind in the desire for motor car comfort. A Locomobile Six has no equal in luxurious comfort and ease of riding. We daily prove this by demonstration—even to the most sceptic. Locomobile Ten-Inch Upholstery. Perfectly balanced Chassis on Long Wheelbase. Costliest, most powerful Lighting System. Lamp Equipment exclusive and copyrighted. Air Compressor and Tank for filling tires. Rain-vision Windshield, adjustably vented. Cape Top of finest Angora silk mohair, interlined with pure up-river Para. Quick Detachable Tires on Demountable Rims. Two Spare Rims. Drop Forged Tire Brackets. Eleven new Little Six Body Designs. No projecting hinges or door handles. Rear hung tires and clear running boards. Seven Weather-proof Pockets in doors and quar- ters. The Extension Parcel Compartment of heavy leather extends entirely across back of front seat. Telescoping Robe Rail, Folding Foot Rests, Solid Mahogany Sheer Rail, Fibre Floor Covering one and one-half inches thick. The Lacomobile Company of America Branches New York Chicago Boston Philadelphia Pittsburgh Washington St. Louis Motor Cars and Motor Trucks General Offices and Works Bridgeport, Conn. Branches: Baltimore Minneapolis Atlanta —_Los Angel San Francisco Oakland comicbooks.com