Life — November 28, 1912 — page 3: what you’re looking at

What you’re looking at

# 1913 Locomobile Advertisement This page is **not satirical content** — it's a straightforward advertisement for the Locomobile automobile company. The image shows their "Little Six" model, a four-passenger torpedo-style car with 60 horsepower, positioned in front of an elegant brick building with ivy. The ad targets affluent buyers, emphasizing luxury features: comfortable seating, advanced lighting, detachable tires, and various mechanical innovations. It appeals to "people of refinement" seeking "motor car comfort." The Locomobile Company was a legitimate automobile manufacturer operating from Bridgeport, Connecticut, with branches nationwide. This represents early automotive advertising in *Life* magazine, which carried both humor and commercial content. There is no political satire present.