Life, 1912-11-21 · page 37 of 44
Life — November 21, 1912 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content consists of three advertisements: 1. **Monogrammed Cigarettes** (Mathues Bros.): A luxury Christmas gift advertisement for personalized Turkish tobacco cigarettes with various monogram options. 2. **"A Proverb of Bell Service"** (American Telephone & Telegraph): An extended advertisement using an ancient Indian parable about a wise sage. The ad reframes the old proverb—"to one whose foot is covered with a shoe, the earth appears all carpeted with leather"—to argue that Bell Telephone service makes the entire nation accessible to the individual user. This is corporate propaganda promoting telephone monopoly as universal necessity. 3. **Londonderry Lithia Spring Water**: An advertisement for sparkling water. The page also contains brief humorous items ("Enjoyable Obsequies," "Pope's Last Illness") typical of Life's satirical filler content, but these are unrelated to the main advertisements. The Bell ad is the most noteworthy: it uses pseudo-philosophical rhetoric to justify telecommunications monopoly as a natural, inevitable good.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— ee ° —_ > | Monogramed Cigarettes en AN IDEAL XMAS GIFT = Indicates forethought and carries @ personal touch. uy htdhta ls be appreciated. pon Mathues Brothers’ by preed are guaranteed exclusively hand- gate of pure Turkish tobaccos, carefully and intelligently blended to ult the taste of particular and discriminating smokers. 3 used Migbest quality {mported rice paper—akilled labor—sanitary ighest taewry and personal super vision insures absolute perfection. parties and social gatherings. Ladies’ cigarettes (special size) our specialty. ®o@ beh Om EMMY. GRW. SYG KGM. OM%§ & Am Plain, Gold, Silver, Cork and Straw tips, AM.C. (Initials, Monogram Crest, Coatof-Arms, ete. ree quiring ingrazed die, $1.00 extra for first io9 only) Order now for Xmas Daring the holidays, on orders for 500 or more, we will make 3 special die for Mooogram, Crest, etc., gratts box, "Made especially for Mr. or Mrs. ete Priat laitials plainly. Specity up desired. Enclose money-order ioletter. All cigarettes packed In attractive boxes of 100 cach. Write for our booklet, “*A Plea for a Good Cigarette.’* MATHUES BROS., 619 Madison Ave., N.Y. City Oce Block East of Fifth Avenue and Hotel Plaza. PURVEYORS TO PARTICULAR PEOPLE Enjoyable Obsequies Mr. George Allen White says in the Naturopath: In England vaccination is to all intent dead. Is it not about time that we were brushing up the hearse and making prepara- tions for its funeral on the free soil of America? Pope’s Last Illness During Pope’s last illness, a squabble happened in his chamber between his two physicians, Dr. Burton and Dr. Thompson, they mutually charging each other with hastening the death of the patient by improper prescriptions. Pope at length silenced them, saying: “ Gen- tlemen, I only learn by your discourse that Iam in a dangerous way; therefore all T now ask is, that the following epi- gram may be added after my death to the next edition of the Dunciad, by way of postscript: Dunces rejoice; past ; The greatest dunce has kill'd your foe at last. forgive all censures Special destens prepared for Clubs, Colleges, Frateraltics, dinner | F 180 & special Label en- . es A Proverb of Bell Service Once upon a time there dwelt on the banks of the holy river Ganges a great sage, by name Vishnu-sarman. When King Sudarsana appealed to the wise men to instruct his wayward sons, Vishnu-sarman undertook the task, teaching the princes by means lof fables and proverbs. Among his philosophical sayings was this: “To one whose foot is covered with a shoe, the earth appears all carpeted with leather.’” This parable of sixteen hundred years ago, which pietics to walking, applies today to talking. It explains | the necessity of one telephone system. For one man to bring seven million persons together so that he could talk with whom he chose would be al- most as difficult as to carpet the whole earth with leather. He would be hampered by the multitude. There would not be elbow room for anybody. For one man to visit and talk with a comparatively small number of dis- tant persons would be a tedious, dis- couraging and almost impossible task. But with the Bell Siete provid- ing Universal Service the old proverb may be changed to read: To one who has a Bell Telephone at his lips, the whole nation is within speaking distance. | AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Every Bell Telephone is the Center of the System. = om — There’s the clear sparkle of the mountain spring and the soft melody of the mountain brook in i i ‘Londonderry ‘When you drink it, you become enthusiastic and say, “This takes me back to a spring I knew—" ‘Yes, Londonderry comes to > perfect in quality and highly ure, water, palatable and invigorating—a light all in effect. CURED Fecx ove. ance |i Sane nS wan earcernee| ear se ann Best of all carbonated table waters. Popular as a blender. Drink Londondeny. Order a case to try it. Sparkling (effervescent) in three table sizes. Plain (still in half-gallon bottles, |_| and other sizes if desired. If you have difficulty getting Londonderry \— locally, writ We will see that you are served at regular retail prices. [[] LONDONDERRY LITHIA SPRING WATER CO., Nashua, N. H. A M709 vain os =f —{ —f——_ THAT MUST BE WHY 1 WADDLE SO comicbooks.com