Life, 1912-11-21 · page 35 of 44
Life — November 21, 1912 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three product advertisements typical of early 20th-century *Life* magazine: 1. **Blauvelt Full-Fashioned Sweaters** — emphasizing hand-knitted quality, invisible seams, and durability for sports and outdoor activities. 2. **St. Nicholas magazine** — a children's periodical promoted as wholesome family entertainment, positioning itself as affordable ($3/year) and suitable for all ages. 3. **Martin & Martin Shoes** — luxury hand-sewn footwear marketed as custom-fitted and fashionable for men and women. There are **no cartoons, caricatures, or political references** on this page. The illustrated shoe images and sweater sketch are product showcases, not satirical commentary. The page reflects early-1900s consumer culture and advertising conventions—emphasizing quality craftsmanship, family values, and social aspiration through branded goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ase of tsand gainst Futu (Bla 22 | THERES a big difference between the Blauvelt Full-Fash- ioned Sweater and the sweater so commonly seen. Knitted to shape by hand methods—of fine, long-fibre worsted—the Blauvelt Sweater fits perfectly at every point. Fash- ioned true to size—practically invisible seams—hand-made_buttonholes—re-in- forced pockets—fully five seasons of style. warmth and service in every garment. The new Raglan Shoulder (illustrated) gives a fine, shapely effect. While we recommend the handsome and durable Blauvelt French Stitch, Blauvelt Sweaters are made in any stitch desired. For motoring golf, fishing. shooting. camping. and all other red-blood sports, wear the emart, full-fashioned Blauvelt Sweater. For men ‘and ‘women, in all stitches and colors. At your dealer's, or write to us, and we will sce you are supplied. Write for Handsome Style Book THE BLAUVELT KNITTING CO. 8 Campbell Street. Newart, NJ. Something to Be Thankful for St. Nicholas One hundred pages every month of enter- tainment and inspiration for the boys and girls. The little ones of three and four love to have its special pages read to them. All ages read it. Father and mother are not too old to find pleasure init. The subscrip- tion price is only $3.00 a year—less than one cent a day for twelve numbers of “the best child’s periodical in the world.”’ If you have any interest in any child’s teading—and of course you have—send for the St. Nicholas Calendar. A postal card request to the publishers will, bring it. THE CENTURY CO. Union Square New York RESS your feet in Martin & Martin Fashionable Shoes and you will have the satisfaction of wearing the finest footwear in the world. Beautiful lines—elegance of style— custom finish and quality—are reasons why the Martin & Martin Hand-Sewed Shoe is the choice of folks looking for true shoe value, and perfect foot com- fort. ARTI ARTI BOOTNAKERS FOR MEN & WOMEN not only offer you shoes of a custom- made-to-measure-quality, with ready- to-wear convenience; but a staff of expert sales-folk intelligently study the requirements of our customer's feet, and assure you of getting shoes thal conform absolutely to your particular foot requirements. One pair will prove the Martin & Martin Hand-Sewed Shoe to be the most fashionable, comfort-fitting and economical you can buy. $7 upward the pair. We are representatives for Thomas Cort Shoes, recognized as the world's most fashionable footwear. Write for Style Brochure, illustrated with photographs of the latest preferred models, with particulars of our per- fected ‘Shoe-Service-by-Post. Custom Department in connection. MARTIN & MARTIN Bootmakers for Men and Women New York: 1 East 35th St. Chicago: 326 So. Michigan Ave. Paris: Boyladou, 39 Rue de Chaillot comicbooks.com