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Life, 1912-11-21 · page 34 of 44

Life — November 21, 1912 — page 34: what you’re looking at

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Life — November 21, 1912 — page 34: Life, 1912-11-21

What you’re looking at

This page combines a satirical advertisement with serialized fiction. The large ad promotes electric automobiles as Christmas gifts for wives, emphasizing that they're "simple and safe" enough for women to operate—revealing period gender assumptions about technology and driving. The pitch appeals to husbands by highlighting social prestige and convenience, reflecting early 1900s marketing toward affluent households. The serialized story "Billie's Poster Lady" (continued from a previous issue) depicts a comedic misunderstanding: a man observes a woman dancing frantically in her apartment window during hot weather and assumes she's having a mental breakdown. He rushes to "rescue" her, only to discover she's a composed nurse who recognizes him as the man with field glasses—implying he's been spying on her. The humor derives from his mistaken diagnosis and her knowing amusement at his embarrassment.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

This Christmas Give Your Wife an Electric An Electric for her very own—what more enjoyable surprise could your wife receive on Christmas morning? Every woman longs to own an Electric. Every woman knows the comfort, convenience and heightened social prestige it gives. Why not make this the happiest Christmas ? Your wife would love to, drive about in her own Electric— quiet, fashionable, simple and safe. She can pay her social calls; do her shopping; attend the theatre and re- ception. You will enjoy the conve- nience of it, too. And Christmas is the season of seasons for an Electric. The cold, biting winds and snow flurries without make you feel all the cosier within an Electric. There is such exhilarating pleasure in gliding noiselessly down the boulevard, through the park, threading in and out of congested traffic—quickly, easily, without bother or effort. Driving an Electric is simplicity itself—notrouble whatever. Any woman—even a child—can op- erate an Electric efficiently. The first cost of an Electric is decidedly moderate when you consider its last- ing, satisfactory service. Mainten- ance expense and cost of power is far lower than that for other types of cars. Interesting literature about Electric Vehicles sent gladly. Write today. Before you buy any car —consider the Electric ELECTRIC VEHICLE ASSOCIATION OF AMERICA 124 W. 42nd St. NEW YORK — TEES Billie’s Poster Lady (Continued from page 2250.) she made passes about her head and as she danced across the room his strained ears caught her voice in some sort of ejaculatory recitation. One warm evening she leaned pen- sively over the flowers as though com- pletely worn out. Then she began her strange evolutions. It was so ex- tremely hot that such exercise seemed the height of folly, But in spite of the heat, or because of it, she seemed pos- sessed of a demon. She jumped higher than ever before and swung her arms with a ferocity that was actually un- pleasant. Now and then he heard her whoop in triumph and again a peal of horrid laughter rang out vibrantly. Suddenly a terrible conviction came to him. The young woman was af- fected by a day that had felled horses by the dozen. This was no dance but a maniacal frenzy! In another mo- ment probably she would fling herself out of the window! He waited not another second but rushed down the stairs. Up the street he hurried until he reached the en- trance to the other hou A boy sat at a switchboard. Billie broke out breathlessly. “There's a friend of patient—I should say—top st—flowers in the window!” “That's Miss Kirk—' id the boy, somewhat surprised by Billie’s hatless excitement. “She's home. You can go right up.” Billie climbed manfully. He would have to subdue her by force, maybe? His courage began to ebb. A voice hailed him on the sixth floor, “Is that you, doctor,” it asked. Billie took the cue. Doctor? What could be better. He stopped at an open door and confronted his poster lady. She looked at him smiling curiously. “Oh—” she said. “I thought—I can’t exactly place you? Do you come from the hospital? Sit down.” She was quiet now and seemed per- fectly sane. The room was neat and sanitary looking with white enamel and antiseptic glass furniture. He be- gan to feel desperately uncomfortable. Suddenly she broké out laughingly. “Now I know you. You're the man with the field glasses! I thought you were trying to flirt—but you were so solemn about it—I concluded —” “T was interested in your dance,” he blurted out; “I hope you'll excuse me? You are a wonderful dancer.” “I'm not a dancer,” she gurgled; ma trained nurse.” “T've seen you dancing about here evenings,” he stumbled awkwardly. 238 Winter Weather j is ; , Tirenew Weather Mad, Snow, Slush— this sneans that your tires are practically running in water—moisture is constantly soaking into the tire fabric through the cuts in the outside rubber coating, rotting the tire, shortening its life and inviting blow. outs and rim-cuts, Waterproofs and Protects A liquid, unvulcanized rubber compound with a base of pure gum; thoroughly waterproofs the fabric, protectsand preserves the whole tire—the liquid tire insurance against oil, moisture andair, Makestires look like new, trenew Betore Storing— don't store your car without first Tirenewing the tires InsIDE AND OUT—it will prevent stor- age deterioration. Then when you bo put the car in commission again your tires will bein shape to resist oil and moisture, Many Garages do Tirenewing—ask yours, A Trial Can—send 25¢ in stamps for a trial can— contains enough to Titenew one tire, Give dealer's name and sate which colot you want—tre gray of pare white, NATIONAL RUBBER CO., 4406 Papin St., St. Louis, Mo. Buy by the Box—Buy a box of 3é-gallona— convenient and eco Romical. If your dealer can’ supply you we will. The First London Chambers in New York The CARLTON CHAMBERS, located at 47th St. apd Madison Ave., can give you the aame accommodation, the same service at moderate rents, ax You can secure In CHAMBERS in LONDON. Ene Th sultes of two baths, six rooms und three baths If you are tnterested In living 1a the roost up-to-date and com fortable way, kindly call and sce our Steward on premise $. OSGOOD PELL & CO., Agent Tel, s610 Bryant. S42 Fifth Ave. ADainty Xmas Gift for50 Cents is Hes nee Rat Har Be Dpto nes oe strong twine, that is twine, white OF rcen, cach, ee yas he Red and Green twine, ss torether (or tying updainty Xmas packages form the Xmas colora and make a strikog effect. Two sent in Decorated Holly Box (with your card Mf desired) to any aden, ‘Single Bal in Box 26. 10 yards bear Goid or Silver ted Senator tn Everything inTwine. Satisfaction guaranteed. Send your order to-day BROTHER CUSHMAN, 12 CORNERS, MONTCLAIR. N. J. comicbooks.com