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Life, 1912-11-21 · page 3 of 44

Life — November 21, 1912 — page 3: what you’re looking at

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Life — November 21, 1912 — page 3: Life, 1912-11-21

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. The illustration depicts a robed figure standing by water, holding a staff—an image evoking spiritual or healing authority. The ad promotes "Sanatogen," a commercial nerve tonic sold by The Bauer Chemical Co. The text claims it treats "nervous exhaustion" caused by modern life's demands. The "oasis" metaphor in the headline suggests Sanatogen offers relief and rejuvenation. The page includes testimonials from named figures (including a Navy Admiral and a Professor), lending credibility to the product's health claims—a common early 20th-century marketing tactic before modern FDA regulations. This reflects the era's unregulated patent medicine industry, where tonics promised cure-alls for vaguely-defined conditions like "nervous exhaustion."

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TT Wily “Y YF Ze Copyright, 1912, The Bauer Chemical Co., New York WEARIED by exhausting business demands, tired out by trying social duties, fatigued by the hundred and one “big little’’ things that crop up in day-to-day existence—thousands of men and women find themselves on the verge of nerve exhaustion. They are pilgrims on health’s highway—seeking an oasis—something to rejuvenate their nerves and give back that perfect poise and energy that makes effort easy and accomplish- ment a certainty. This road to health has been traveled by multitudes of men and women who found a grateful oasis in Sanatogen. From the time that Sanatogen first began its remarkable work in rebuilding nervous systems, it has been the valued ally and aid to thousands of physicians. Over 16,000 of these men of science—many of world-wide note—have written in praise of Sanatogen asa revitalizer of tired out and impoverished nervous systems. Sanatogen does its work naturally, without any harmful stimulation. It is a scientific compound of exactly the elements nerves need and must have—purest protein and organic phosphorus. And multitudes of grateful men and women have testified that Sanatogen is the logical, welcome method to combat the debility and langour of over- wrought nerves. Perhaps Sanatogen is just what you need for your nerves. This Remarkable Book FREE We ask you earnestly to get acquainted with Sanatogen. Investigate our claims fst it you like, and we are only too glad to have you do so. Ask your doctor about it, and in any case write at once for our book, “Nerve Health Regained, "written in an absorbingly interesting style, beautifully illustrated and contain- ing facts and information of vital interest to you. This book also contains evidence of the value of Sanatogen which is as remarkable as it is conclusive. Sanatogen is sold in three sizes, $1.00, $1.90, $3.60 Get Sanatogen from your druggist—if not obtainable from him, sent upon receipt of price THE BAUER CHEMICAL CO., 24-£ Irving 27 Ap Desert f Nervous Exhaustion 4 1 Charles D. Sigsbee, Rear Admiral, U! S. Navy, writes: “After a thorough trial of Sanatogen, Iam con- vinced of its merit as a food and tonic. its beneficial effects are beyond doubt.” Sir Gilbert Parker, M. P., the eminent novelist-statesman, writes from Lon- jon: “Sanatogen is to my mind a true food tonic, feeding the nerves, increasing the energy, and giving fresh vigor to the overworked body and mind.” Professor Thomas B. Stillman, M. S., Ph. D., the well known research chemist of Stevens’ In- stitute, writes: “The chemical union of the constituents of Sanatogen is a true one, representative of the highest skill in the formation of a product containing phosphorus in the organic phosphate condition, and so combined that digestion and assimilation of Sanatogen are rendered complete with the greatest ease.” Prof. C. A, Ewald of Berlin University, Doctor honoris causa Uni- versity of Maryland, states in his contribution on “Typhus Abdominalis”: “I can say that I have used Sanatogen in a great number of cases (that is, in those disturbances of metab. olism which were mainly of a nervous or neurasthenic origin), and have obtained excellent results." Arnold Bennett, the famous novelist, writes: “The tonic effect of Sanatogen on me is simply won- derful.”" John Burroughs, the distinguished naturalist and author, writes: “Lam sure I have been greatly benefited by Sana- togen. My sleep is fifty per cent. better than it was one year ago, and my mind and strength are much improved.” John Temple Graves, the noted editor and orator, wri “Iam a very good friend of mend it continually to my friends from a practical experience of its good effects.”” Place, New York City comicbooks.com