Life, 1912-11-21 · page 2 of 44
Life — November 21, 1912 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **cigarette advertisement**, not political satire. It advertises Fatima Turkish Blend cigarettes by Liggett & Myers Tobacco Co. The image shows a man in early 20th-century clothing walking a dog, with text claiming: "No cigarette has ever pleased so many millions of men. And it's all due to that exquisite Turkish-blend. The biggest-selling cigarette in America comes to you in a plain, simple package—20 for 15c." The tagline reads "Distinctively Individual." The ad emphasizes the product's popularity and accessibility through affordable pricing. This appears to be a straightforward commercial advertisement rather than editorial content or political commentary, typical of LIFE magazine's revenue model during this era.