Life, 1912-11-07 · page 6 of 60
Life — November 7, 1912 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satire or political commentary. The left advertisement promotes **Martin & Martin hand-sewn shoes** for men and women, emphasizing quality craftsmanship and custom fit. The copy stresses that their shoes are exclusively hand-sewn (not machine-made), with prices starting at $7 upward. The right advertisement features **McCallum Silk Hosiery**, showing a satisfied customer testimonial about silk hose quality. Below is a small cartoon captioned **"Oh, U—S them dollar watches!"** The image appears darkly printed and unclear, but likely contains a joke about inexpensive American watches, though the specific reference and humor are not discernible from this reproduction quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Martin & Martin Shoe not only reflects fashionable style and foot beauty— but it fits your foot with custom correctness. At the shops of ARTI ARTI BOOTMAKERS FOR MEN & WOMEN you are positively assured of getting strictly Hand-Sewed Shoes —we sell nothing else— machine-sewed shoes are absolutely eliminated. That custom-made look, feel, wear and worth of Martin & Martin Shoes, can never be gotten except through the Hand processes which we use—in selection of leathers —in long-time tanning—cutting —fitting—lasting—sewing. Not only do we offer our customers the most fashionable footwear obtainable—but you are assured of personal attention from an ex- pert and courteous sales-staff, who intelligently study your shoe requirements, and who fit your foot with custom exactness. In quality, fashion, and service, one pair of Martin & Martin Hand-Sewed Shoes, will prove them the most satisfactory shoes you can buy. 37 upward the pair. At our Bootshops may be seen a complete line of Thomas Cort Fashion- able Hand-Sewed Shoes, recognized as the World's finest footwear. Write for Style Brochure, showing photographs of the latest, correct. models for’ Street, Dress and Sporting wear, with particulars of our Shoe-Service-by-Post: Custom department in connection. MARTIN & MARTIN Bootmakers for Men and Women New York: 1 East 3sth St. 326 So, Michigan Ave. Bouladou, 39 Rue de Chaillot. “Hello!” “Send me another dozen silk hose— the kind I bought a while ago.” “Yes, they were McCallum’s, and the most satisfac- tory I have ever worn.” Men whoappreciate quality and distinc- tive richness wear BL C1 Silk Hosiery It is obtainable for men and women, in all graces, upwards from $1 Tubular silk ties to match half-hose in two-tone and accordion weaves. Ask your dealer for— No. 326 Men’s Pure Thread Silk Half-Hose black and colors—lisle inner-lined sole, h e Unusually good for wear. Matched mending silk with ¢ i ’ McCALLUM HOSIERY COMPANY Largest Producers of Silk Hosiery in the World NORTHAMPTON, MASS, “OM, ON THEM DULLAK WatcuEs!" matu pocke recen men overc ing a wart: class pock