Life, 1912-11-07 · page 12 of 60
Life — November 7, 1912 — page 12: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire or comedy. It's a Packard Motor Car Company truck ad from *Life* magazine promoting commercial hauling vehicles. The ad features an illustration of a delivery truck loaded with cargo passing urban buildings, with the slogan "Ask the man who owns one." The copy emphasizes that Packard trucks generate profits by reducing delivery costs or increasing business volume. It lists three chassis sizes ($4,500–$2,800) and references satisfied corporate clients including Marshall Field & Co., Anheuser-Busch, and Armour. The headline "Packard Hauling Means Greater Earning Power" targets business owners considering commercial vehicles. This represents early automotive marketing positioning trucks as profit-generating business tools rather than mere transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vvVVYVYVV Vv wv vv v AN ANANANA v vv iy mu a Ha AU LAL A AL) MM) A iW E) > 3 EJ >. E) Packard Hauling Means Greater Earning Power Five-ton chassis Three-ton chassis . Two-ton chassis $4,500 3,400 800 Packard trucks are sold on their proved ability to produce dividends. This result is accomplished by cutting delivery cost or by increasing business. accepting your order. your traffic requirements. We have a range of capacity that enables you to standardize your garage with Packard vehicles. Don’t wait until winter conditions cripple your hauling. Quantity purchases of Packard trucks by critical big buyers bear a close relation to worth as an We establish one or both these propositions before Packard salesmen are equipped to analyze investment. Repeating orders placed by Marshall Field and Company, American Express Com- pany, Anheuser-Busch Brewing Association, Armour and Company, the Fleischmann Com- any, the American Radiator Company, the ational Cash Register Company and John Wanamaker are evidence of satisfactory service. Packard trucks have made good in 163 lines of trade Packard Motor Car Company, Detroit, Michigan Se =) KALI LL T TTT TTTTTTS AAAAAAAAAABLARAAAAAAAABAAAAAAAAAAAAAAAAALALAAAAAAAALAL a 4 comicbookMeom m