Life — November 7, 1912 — page 11: what you’re looking at

What you’re looking at

# Analysis This is a **Cadillac automobile advertisement**, not political satire. The page features two luxury cars and detailed interior photographs showcasing the 1915 Cadillac Limousine and Coupe models. The advertisement emphasizes luxury features—upholstered seating, electric lights, speaking tubes, and other appointments—targeting wealthy buyers. The text stresses that Cadillac represents the pinnacle of automotive refinement, appealing to those seeking "luxury, comfort, ease, richness, taste, dignity, elegance and refinement above all." This reflects the early automotive era when cars were status symbols exclusively for the affluent. The detailed interior photography was a sales technique meant to justify the premium pricing to potential buyers in this wealthy demographic.