Life, 1912-11-07 · page 11 of 60
Life — November 7, 1912 — page 11: what you’re looking at
What you’re looking at
This is a **Cadillac automobile advertisement**, not political satire. The page features two luxury cars and detailed interior photographs showcasing the 1915 Cadillac Limousine and Coupe models. The advertisement emphasizes luxury features—upholstered seating, electric lights, speaking tubes, and other appointments—targeting wealthy buyers. The text stresses that Cadillac represents the pinnacle of automotive refinement, appealing to those seeking "luxury, comfort, ease, richness, taste, dignity, elegance and refinement above all." This reflects the early automotive era when cars were status symbols exclusively for the affluent. The detailed interior photography was a sales technique meant to justify the premium pricing to potential buyers in this wealthy demographic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Appreciation of Cadillac luxury as exemplified i in the enclosed types, reaches its height among those who can afford any car, no matter what its price. THE CADILLAC LIMOUSINE The Cadillac Limousine has rapidly ad- vanced to the position of leadership of en- closed cars. '$ greatest sale among those who comfort, ease, richness, tast INTERIOR OF CADILLAC LIMOUSI) price consideration and who are satisfied with nothing short of that which represents these qualifications in the highest degree. CADILLAC MOTOR CAR CO. The improved Delco automatic cranking device, the electric lights both inside and out, the powerful, quiet motor, the ample wheel base, the large wheels and tires, the flexible yiclding springs, the deep, soft, comfortable upholstering, the richness of trimmings and finish, all contribute to the luxuriousness of this splendid car. The body is made of aluminum by the latest improved methods. The forward or driver's compartment, which is three-quar- ter enclosed, is upholstered in hand buffed, dull finished, decp grained black leather with French roll across front of cushions The top deck above forward compartment is American black walnut. The rear or passenger compartment with its two revolving seats, Which may be folded up close to sides of body when not in use. affords accommodations for five passengers This compartment is upholstered in best quality blue broadcloth, trimmed with broad and narrow lace to match. The seat cushion has over-stuffed front of latest French construction, The interior fittin; nclude speaking tube; rosewood lever loc ; robe rail covered with goat skin on doors; two slip pockets on center partition, edges bound with narrow lace; toilet case, The electric lighting equipment consists of two head lights, two pillar lights, two interior lights, tail light and speedometer light. Price, F. O. B. Detroit, $3250. THE CADILLAC COUPE The Cadillac Coupe is a worthy compan- ion to the Cadillac Limousine. It is the leading car of its type. The body is mate of aluminum by the latest improved methods, There are ac- commodations for four passengers, two alongside the driver and one on drop scat in front. The driver's scat is hinged, per- mitting entrance at and exit from the right side of the car INTERIOR OF CADILLAC COUPE The upholstering is in hand buffed black leather, trimmed with broad and narrow lace The equipment includes the improved Delco electric system, embodying automatic ranking device, clectric lighting and tion, Price, F. O. B, Detroit, $2500 - DETROIT, MICH. comicbooks.com