Life — October 31, 1912 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Country Press There was a time, not so very long ago, when the country town press vied with the “ Little Red Schoolhouse” for honors as the bulwark of our national liberty For years after the press had been stung by the germ of commercialism and had left us for a handful of silver, we cherished the re- galing hope that the little rural dailies and weeklies, somehow close to the rugged soil, retained vim, vigor and virility; that they were inspired by principles and sentiments bordering on that they were free from the ting blight which placed the counting house above the editorial sanctum; that they could be relicd on for a certain belligerency when the nation’s welfare was threatened, But, alas! If this was ever true, it is true no longer, except in the most isolated of instances. The average country paper shows not over one per cent. gray matter in the place where the gray matter ought to be. No lib- erty could ever be bulwarked with such insignificant opinions as they put forth. Something should be done for these rusty craft, floating like rudderless derelicts on the seas of corruption. In political matters they are sitting on the curbstone waiting for the parade to come along, so they can get into the band wagon, Their meager income arises from legal advertising which no- body reads; from sympathetic corpora- tions which no longer fear them; from metropolitan ETAL. Don’t Play With Clubs That Will Rust They interfere with accurate playin and cost money to keep clean. Buy Monel Metal Clubs that cannot rust or corrode. Tough, strong, resilient and absolutely correct in weight, lie and loft. Cost noth- ing to keep clean, for they hold their original polish always. Monel Metal Golf Clubs (will not rust or corrode) are not specially treated. They are made of a natural rust-resisting alloy that’s strong as steel, but much more elastic. Because of these peculiar Droperties the ball leaves theclub clean and with the it “feel.” Shi are thoroughly s oned Second-growth bick- ory with best quality calfskin ips. Used and endorsed by prom- ent exponents of the game everywhere. Identify the original by the little winged ball. May be bought only of clab profe: sionals or direct from us. Prices: Head: $1.00; Clabs, $2.25, complete. ‘THE BAYONNE CASTING CO., Bayonne, New Jervey Manufacturers of the famous Monel Metal Propellers. ACRE SS tty Bass : : ma ‘hing iy : | etn Ge Do Suddenly there is a change. Where perfect safety and order existed a moment before, now is peril and disorder. Out = from the side street comes a car with chain- | 2 lesstires and with it enters danger for every- one in its path, The driver of this car, un- wisely depending upon rubber alone, attempts to turn into the Avenue. In a flash the front tires slip out of control and then the rear tires skid. Momentum carries the uncontrollable car side = ways and it narrowly misses colliding with the other cars that were stopped or steered aside by their drivers who realized that the skidding car was a menace to their safety. Weed ANTISKID Entree The cars equipped with Weed Chains were traveling on the wet, slippery pave- ment with perfect traction and assured steering-steadiness, occasionally slowing up and stopping with un- failing brake control. No thought of danger was in the minds of the drivers. Everything was in harmony. of Danger The Traffic Policeman stationed at the crossing, swore under his breath and then shouted, “Hey there. Where are your chains? Those bare tires are endanger- ing everyone on the street. Drive slow now to the curb and put on chains. It’s lucky that no damage was done.” “The Rain of Terror” is ancient history to motorists who belong to the “Army of Anti-Skidders."* Rainy days with their accompanying wet, slippery pavements and muddy, treacherous roads are no longer a terror to motorists if they skid-proof their tires with Chains On the rear tires they afford perfect traction and adequate brake control. 5 On the front tires they act as ladders to enable the front wheels to easily climb out of mud- ruts, car-tracks and all uneven places in the pavements or roads steering control—eliminating all chances of the dreaded front wheel skid. Make sure that the element of safety is added to your pleasures of motoring. If always insuring absolute you haven't a set of WEED CHAINS or if you have a pair for the rear tires only, get a full equipment now. Delay is dangerous. CHAIN YOUR CAR TO SAFETY.” Stop in at your dealer's today and “WEED 2 Weed Chain Tire Grip Co., 28 Moore St., New York a8 sauuase a0 iz patent medicine mongers who have long since been shut out of more self- respecting columns, and from local merchants who dole out reduced ad- vertisements in order to be rid of their pestiferous soliciting. Can't some way be found to take these pristine tribunes out of the class of mere satellites, feebly “ me-tooing ” the city dailies, which are at least not brainless, however insincere they may be? Tt is galling to confess to this 23 jamentable state of affairs, but there is consolation in the hope that they will be glad to know what's the mat- ter with them. E.0. J. One Great Reason “ Opportunity really knocks at many a door.” “Then why don't more of us succeed better?” “The trouble is that wants us to go to work.” —Pittsburgh Post. Opportunity comicbooks.com