Life, 1912-10-31 · page 36 of 44
Life — October 31, 1912 — page 36: what you’re looking at
What you’re looking at
This page contains three distinct sections: advertisements, humorous anecdotes, and fashion promotion. **The Humor:** Two brief jokes appear. One mocks wealthy New Yorkers who spend winters in Florida, springs in Lakewood, summers at Newport, and autumns at Lenox—yet claim to be "devoted to their New York home." The satire targets the pretense of the wealthy elite. The second joke depicts a mother reading her son a moral tale about a boy who worked to support his widowed mother after his father died. When she asks if he'd do the same, he bluntly replies "Naw!"—deflating the sentimental lesson. This reflects period humor mocking children's obvious materialism. **The Fashion Content:** The remaining space promotes Vogue's Winter Fashions issue, highlighting Robespierre collars (a specific style detail) available through coupon patterns. This is straightforward fashion advertising targeting women readers. **The Advertisements:** Supporting materials include thermal underwear (relevant for "cold weather"), a marriage/sex education book, and diplomacy anecdotes—typical Life magazine content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE-_ ] i i AUTOMOBILISTS With the approach of calder weather you are Didn't Fear for Mamma “ But why not?” peculiarly liable to chill. This you can avoid by wearing JAEGER Pure Wool Underwear. We also make a specialty of Auto Coats, Rugs, Sweaters and Jack- ets, Mufflers, Woolen Caps, Hats and Hoods, also Foot Muffs, etc. Booklet and samples ‘on request. DrJaeger'sS.WS.Co. sOwnStores || New York: 306 Filth Ave., 22 Madea Lane || Brooklyn: $04 Falton St. Beston: 324 Boylston Si Philn.: 1516 Chestaet St. Chicago: 126 N. State St. Agents in all Principal Cities A Lesson in Diplomacy When the King of Prussia and the Emperor met at Neisse they once hap- pened to come together to the bottom of a flight of stairs, and neither would go up first and take precedence of the other. They stood, and bowed, and scraped, and complimented, and each politely wished to give way to the other. At last the King of Prussia got behind the Emperor and pushed him forward. “Ho! Ho!” said the Emperor. “If you begin to: mancuvre witb ne T inuat unavoidably go where you please!” and walked up first, “Ane they fond of their New York home?” “Oh, awfully fond. They spend their winters in Florida, their springs in Lake- wood, their summers at Newport and their autumns at Lenox, but they are simply devoted to their New York home! "—Chicago Mail. A Happy Marriage Depends largely on a know!- edge of the whole truth about self and sex aod their felation to tife and health. This knowledge does not come intelligently of itself, nor correctly from ordinary, every-day sources, SEXOLOGY (Ultustrated) by Wailam H. Walling, A.M.. M.D. .imparts in a clear, wholesoine way in one volume: ave. wid Impart to His Son. Medical Knowledge a Husband should Have. Knowledge a ¥ Koowledge « Yo Ruawtelge a Mother shontd tmpart to Her Duugh Knowledge a Mother Should Umpart to Her Daughter. Medical Rnowledge 9 Wite Shoutd H volume. Mlustrated, $2, postpaid, ‘Other People’s Opinicas and Table of Contents: Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. A Lakewood woman was recently read- “Ain't we got a good house to live Th ing to her little boy the story of a young in? 260) lad whose father was taken ill and died, “Yes, dearie—but we can't cat the with | after which he set himself diligently to house, you know.” ; hono work to support himself and mother. Ain't there a lot o! stuff in the pan. Iibert When she had finished the story, she ele ‘ Fo sald, Yes, but that won't last forever i . . “Tell last till you git another husband, pees ar Billy, if your papa were to die, won't it? You're a pretty good looker com would you work to support your dear . hand mamma?” Mamma gave up, right there galin “Naw!” said Pilly, unexpectedly —Cleveland Plain Dealer, sad — = - = a ruge e . virili inter Fashions Number of| «= nobil deva VOGUE : = P ’ sanc 7 : ‘i e . 6 for looks like this on the outside ; you will see it nati on the next newsstand you pass. B Inside, it is filled to overflowing with r is tr beautiful gowns and wraps and accessories isol which represent the final Paris judgment on ee : cent the Winter mode the The experimental period-of Autumn is erty over; these are the styles that have endured ¢s sucl —the styles you need to know if you wish to Ke fort secure distincticn in your Winter dress. s .. rust Buy this number on the nearest news- der stand; price 25 cents. poli cur You May Have the Patterns for All These con fi ar ban Robespierre Collars by Signing ais bod the Coupon oe Here are five Robespierre collars. You have seen them on sale; you = know that they cost from $2.00 to $5.00 apiece. For a mere fraction of this cost, you can make them yourself in your own home with Vogue Patterns. To prove this to you and to prove the distinctive character of Vogue Patterns, Vogue will send you the patterns for all five of these collars free. Merely sign the coupon. And Ten Numbers of Vogue The coupon will bring you also the next ten numbers of Vogue, including the Winter Fashions Number. The two big Christmas Numbers. The New Year's Fashions Number. The Smart Fashions for Limited Incomes Number. The Forecast of Spring Fashions Number. The Spring Pattern Number, and five other fine numbers—all for $2.00. And you need send no money now. No other coupon this year will bring you so much Vogue value for so little. Sign this one now. iz comicbookea