Life, 1912-10-24 · page 46 of 48
Life — October 24, 1912 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main content is a luxury car advertisement for the **Rauch & Lang Electric Company** (Cleveland), marketing their high-end electric brougham carriage. The ad emphasizes sixty years of coach-building tradition and craftsmanship, positioning the vehicle as a status symbol for the wealthy ("social prestige"). The key sales pitch: their cars aren't mass-produced "factory" products but handcrafted masterpieces worthy of family heirlooms. The "State Coach of Frederick the Great" illustration at top reinforces this heritage appeal—linking the modern electric carriage to royal tradition. The right column lists recently published books with prices ($1.00-$6.00), and advertises **"Daddy Long-Legs"** by Jean Webster, a popular contemporary novel about a young orphan girl. There is **no political cartoon or satire** on this page. It represents Life magazine's revenue model: mixing editorial content with premium advertising for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WE) HAVE BEEN COACH BUILDERS bY OVER SIXTY YEARS The Modern Brougham a 2 eraD matter of price. Our latest models are too distinctively su- perior to appeal to any but those who will always buy the best. Any Rauch & Lang agent will gladly demonstrate. The Rauch & Lang Carriage Company 2362 W. 25th Street Ceveland Books Received Mark Twain (a biography), three vol- umes, by Albert Bigelow Paine. (Har- per & Bros. $6.00.) Her Sout and Her Body, by Louise Closser Hale. (Moffat, Yard & Co. $1.20.) The Inner Flame, by Clara Louise urnham. (Houghton Miffin Co $1.25.) A Christmas Honeymoon, by Frances Aymar Mathews. (Moffat, Yard & Co. $1.00.) After Sixty Years of Experience The royal coaches of every nation have been handed down to succeeding generations, their exquisite workmanship and wonderful durability keeping alive tradition and sentiment. We, as coach builders for over sixty years, built the Rauch & Lang Electric with all the exquisite care only coach builders know, that each vehicle may last beyond its generation and be always prized for its family association and sentiment. * The difference between a coach builder's masterpiece and a “factory” product is the difference betweeh the Rauch & Lang Electric and cars which are made in a hurry. The Rauch & Lang Electric never can be “common”—it will always be the car of social prestige, and appeal to those who know that in electrics cheapness is not a The Three Brontes, by May Sinclair (Houghton Mifflin Co. $3.00.) Sparks, by L. M. Zimmerman. (Bal- timore, Md. $1.00.) A Man's World, by Albert Edwards. (Macmillan Co. $1.25.) Do Something, Be Something, by Her lort Kaufman, (Geo. H. Doran Co. 73 cents.) The Vaunt of Man and Other Poems iy William Ellery Leonard. (BW Huebsch. $1.25.) Marriage, by H. G. Wells. (Duffielt & Co. $1.35.) Belgium, the Land of Art, by Willian Elliot Griffis. (Houghton Mifflin Co $1.25.) The Mystery of the Grey Oak Ink, by Louise Godfrey Irwin. (Moffat, Yard & Co. $1.25.) London Lavender, by FE. V. Lucas, ‘Macmillan Co 35-) The Freshman, by James Hopper, (Moffat, Yard & Co. $1.00.) The Keynote, by Alphonse de Chateau. briant. (Geo, H. Doran Co. $1.20.) Valserine, by Marguerite Audoux. (Geo. H. Doran Co. $1.20.) Roddles, by Paul B. Neuman. (Geo, n Co. $1.25.) ide Cheer, by Edward A. Bry. homas Y. Crowell. $1.00.) George Helm, by David Graham Phil. lips. (D. Appleton & Co. $1.30.) Meistersinger, by Richard Wagner. (Thomas Y. Crowell. 75 cents.) The Rich Mrs. Burgoyne, by Kathleea Norris. (Macmillan Co. $1.25.) The Lady Doc, by Caroline Lockhan. (J. B. Lippincott Co. $1.25.) Causes and Effects in American His- tory, by Edwin W. Morse. (Chas. Serib- ner’s Sons. $1.25.) Geo. Palmer Putnam, by Geo. Haven Putnam, (Geo, P. Putnam's Sons.) The Story of the Bronx, by Stephen Jenkins. (Geo, P, Putnam's Sons.) The*West Wind, by Cyrus Townsend Brady. (A.C. McClurg & Co. $1.35.) The Artist's Point of View, by Royal Hill Milleson. (A. C. McClurg & Co. $1.00.) The Master of Mysteries. (Bobbs- Merrill Co. $1.35.) The Japanese Nation, by Inazo Nitobe, AM. Ph.D. (G. P. Putnam's Sons) The Coming of the Law, by Chas. Al den Seltzer. (Outing Pub. Co. $1.35.) ANY ORPHAN aes Cceatien Fort Lnseton The But uncles read Auber er book you do Mace 1° not realize the how funny UD Pictures they are DADDY LONG-LEGS BY JEAN WEBSTER Everybody will want to read this quaintly clever and humorous story —a young girl's originally spicy reco! of her happy growing-up experiences. The ending is delightfully satisfying. By Price $1.00 net, postage gs 8 cents. “4 THE CENTURY CO. | comicbooks-com