Life, 1912-10-24 · page 45 of 48
Life — October 24, 1912 — page 45: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not editorial satire. The only cartoon element is "The Underdog"—a small illustration of a dog (likely a boxer or bulldog) being kicked or knocked down, which appears to be a generic humorous illustration, possibly commenting on misfortune or comeuppance. The ads showcase early 1910s consumer goods: Hampshire Paper's gentlemen's stationery (emphasizing class status), Blauvelt sweaters (marketed for sports and outdoor activities), and Gray & Davis automobile electrical equipment (dynamos, lamps, starters). These ads reflect the era's focus on quality goods for middle-to-upper-class buyers and the rapid adoption of motorcar technology. There is no evident political commentary. The page represents Life magazine functioning as a vehicles for lifestyle advertising rather than satire during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘The Stationery You couldn't expect to find it the personal stationery of any but the men you know as gentlemen #% We have a sample packet we would like to mail to you # Ask us for it HAMPSHIRE PAPER CO., South Hadley Falls, Massachusetts 3. THE UNDERDOG -LIFE: Fute FASHIONED SWEATERS “THERES a big difference between the Blauvelt Full-Fash- ioned Sweater and the sweater so commonly seen. Knitted to shape by hand methods—of fine, long-fibre worsted—the Blauvelt Sweater fits perfectly at every point. Fash- ioned true to size—practically invisible seams—hand-made_buttonholes—re-in- forced pockets—fully five seasons of style. warmth and service in every garment. The new Raglan Shoulder (illustrated) gives a fine, shapely effect. While we recommend the handsome and durable Blauvelt French Stitch, Blauvelt Sweaters are made in any stitch desired. For motoring. golf, fishing. shooting. camping. and all other red-blood sports, wear the mart, full fashioned Blauvelt Sweater. For men and women, in all stitches and colors. At your dealer's, or ‘rite to us, and we will ace you are suppl Write for Handsome Style Book THE BLAUVELT KNITTING CO. 8 Campbell Street. Newark.N J IGRAY & DAVIS” QUALITY EQUIPMENT FOR CARS DEMAND THESE PRODUCTS ON THE CAR YOU PURCHASE Lighting Dynamo rated by thee: | ne, Lights all lamps, chat Flectrie Starter. Theor first practicable and batteries, Donstant Electric Lamps GRAY & DAVIS Fieetric Lamps are lamps of Quality. Teautifully constructed of substantial material. ‘They arebandsome in ine and finish, give maximam tItumina- ion and greatly add tothe appearance of any ear. Used 00 1913 Peerless Care. Electric Starter (6 volts) The most powerful of all starters. No complicated ». WI spin a “Six” for f start an engine that bas Requires but a 6 volt bat- ance! automatically and without expense Dy the Used on 1913 Peerless Care. Cars carrying GRAY & DAVIS equipment are good cars to buy! Write for Full In: ion GRAY & DAVIS, Inc., 55 Lansdowne St., BOSTON, MASS. Manufacturers of Automobile Lamps, Dynamos and Electric Starters —EEEeE—— See comicbooks.com