Life, 1912-10-24 · page 40 of 48
Life — October 24, 1912 — page 40: what you’re looking at
What you’re looking at
This page showcases early 20th-century advertising combined with a humorous anecdote. The dominant left column promotes **Electric Commercial Vehicles** as replacements for horse-drawn delivery systems—a cutting-edge technological pitch emphasizing cost savings (10-25% cheaper), durability (a 10-year-old fleet still operational), and reliability. This reflects the period's enthusiasm for electrification as progress. A brief story titled "The Scotchman and the Highwaymen" delivers an ethnic stereotype joke: three robbers attack a Scottish pedestrian, expecting riches but finding nearly nothing. One robber remarks the Scot would have killed them all for eighteen pence—a joke about Scottish frugality/stinginess. This reflects common period caricatures. The page also features ads for **Buffalo Lithia Springs Water**, claiming medical benefits for gout and urinary conditions, supported by doctor testimonials—typical of unregulated health product marketing of the era. The lower illustration depicts a biblical or classical scene (unclear which), captioned "Methuselah tells the story of his life."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Why Feed Your Profits to Your Horses? Sit down and figure it out. Your horse delivery system is an unnecessary drain on your gross income. Horseflesh is not only costly in itself but any horse delivery system will cat its own head off. Wouldn’t you rather have a more efficient, more depend- able, more economical delivery service? Electric Commercial Ve- hicles are 100% faster than horses. Electric haulage is 10%to 25% cheap- er than horse delivery. These facts can be proved by actual figures from your own books. The average life of a horse, pulling heavy loads over city streets, is four years. Electric Com- mercial Vehicles are durable—-a fleet of ten 5-ton Electric trucks, installed eight years ago, is still in use and giving excellent service. Electric Commercial Ve- hicles will work for you every day in the year—in summer’s sun and win- ter’s snow. There is no worry—less work and less stable space are required. Any of your teamsters can quickly learn to operate an Electric efficiently. | Electric Commercial Ve-| hicles widen your area of delivery and their distinctively up-to-date appearance has immense advertising value which costs you nothing. Interesting literature about Electric Commercial Vehicles sent gladly. Write today Public interest and private advantage both favor the Electric ELECTRIC VEHICLE ASSOCIATION OF AMERICA BOSTON NEW YORK CHICACO The Scotchman and the Highwaymen A Scotch pedestrian, attacked by three highwaymen, defended himself with great courage, but was at 1 and his pockets rifled pected, from the extraordinary resistance, to find a rich booty; but were surprised te discover that the whole tr the sturdy C. overpowered, The robbers ” said one of the rogues. “If he had hed cighteen pence I suppose he would have killed the whole of us.” “In Uric Acid Diathesis, Gout, Rheumatism, Lithemia, and the Like, Its Ac- tion is Prompt and Lasting.” George Ben Johnston, M.D., LL.D., Richmond, Va., Ex-President Southern Surgical and cological ation, Ex-President Virginia Medical Society, and Professor of Gynecology and Abdominal Surgery, Medical College of Vir- ginia: ‘If I were asked what mineral water has the widest range of usefulness I would unhes' tatingl. In Uric ure’ Buffalo Lithia Water. ™ Aci Diathesis, Gout, Rheumatism, Lithaemia, and the like, its beneficial effects are prompt and last- ing .... Almost any case of Pyelitis and Cysti- tis will be alleviated by it, and many cured. I have had evidence of the undoubted Disintegrat- ing, Solvent and eliminating powers of this water in Renal Calculus, and have known its long continued use to permanently break up the gravel-forming habit.” BUFFALO LITHIA Spaines WATER C9 124 W. 42nd St. o Uric Acid Diathesis, etc. Ino; V.Shoemaker, MD. LL.D. Jou June 22, 1809: KUFEALD LITHIA WAT doubly efficient in’ Rheumat and Gout, It dissolves Uric Acid and Phosphatic Sediments, as well as other products difficult of elimination, while at the same time it exerts a moderately stim- ulant effect upon the renal cells, and thereby facilitates the swilt removal of insoluble materials from the body. Without such action insoluble substances will precipitate_in the kidneys and bladder. The intense suffering y Stone, together with i fea and cystitis, are avoided by prompt elimination,” MEDICAL TESTIMONY ON REQUEST. For sale by general Drug and Mineral Water trade. BUFFALO LITHIA SPRINGS, VIRGINIA