Life, 1912-10-24 · page 4 of 48
Life — October 24, 1912 — page 4: what you’re looking at
What you’re looking at
This page promotes Life magazine's upcoming "Awful Number," featuring two cartoons mocking a disheveled figure on the left (appearing overwrought and theatrical) contrasted with a stern observer on the right. The humor relies on visual caricature—the left figure's exaggerated distress suggests incompetence or mismanagement. The text announces Life will "level in the most Awful things" and mentions celebrating someone's 30th birthday in January with "appropriately frivolous" commemoration. Without additional context, the specific political figure or event referenced remains unclear, though the tone suggests satirizing public incompetence or failed leadership typical of Life's editorial approach. The page also advertises subscription rates and notes next week's number as "simply delightful."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life's Awful Number is coming. It will revel in the most Awful things! Positively guaranteed to make each particular hair stand on end. How Old is Life? He will celebrate in January his 30th birthday. The Anniversary Number to commemorate the great event will be appropriate- ly frivolous. Next Week's Number is simply delightful. (We haven't read it ourselves yet.) Being a special. number it is, of course, hound to be good. (Miniature LIFE for a two-cent stamp.) **Bygones” ? Special Offer Enclosed find One Dollar (Ca- nadian $1.13, Foreign $1.26). Send Lire for three months to Open only to new subscribers; no subscription renewed at this rate. This order must come to us direct ; not through an agent or dealer. LIFE, 17 West 31 Street, New York ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.)