Life, 1912-10-24 · page 3 of 48
Life — October 24, 1912 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward **automobile advertisement** for the 1913 Locomobile "Little Six" with 60 horsepower. The image shows the car positioned in front of an elegant neoclassical building (appears to be a government or civic structure), with well-dressed passengers aboard. The advertisement emphasizes luxury features: silk mohair top, aluminum dash, electric lighting, and refined upholstery details. This is typical early-1900s automobile marketing, targeting affluent buyers by associating the vehicle with prestige, comfort, and technological advancement. There is no satire or political commentary present—merely product promotion from the Locomobile Company of America, based in Bridgeport, Connecticut.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Little Six with 60 Horsepower Entirely New Designs of Belted Bodies with flush sides, all hinges concealed and door handles inside. Costliest Electric Lighting. Consumes least power. Gives best results at all speeds. Locomobile Ten-Inch Upholstery. Cast Aluminum Cowl Dash. Rain-vision Windshield, integral with Dash. Silk Mohair Top, Covering and top boot. Continuous Mahogany Sheer Rail. Extension Lamp for night inspection. Disco Starter for Starting Motor. Q. D. Tires, Demountable Rims, with two spares. Tires carried at rear. balance. Car in lateral The Locomobile Company of America Motor Cars and Motor Trucks General Offices and Works: Bridgeport, Conn. Drop Forged Tire Brackets built into Chassis. Ventilator takes air from above top of body—no front wheel dust. Running Boards entirely unencumbered, all battery and tool compartments being concealed. Compressed air fills Tires and cleans Upholstery. Telescoping Parcel Compartment in pan- elled leather, entirely across back of front seats. Pockets inall doorsand front seat quarters. Folding Foot Rests. Telescoping Robe Rail. Cocoa Floor Covering on tonneau 1% in. thick. BRANCHES: New York, Chicago, Boston, Philadelphia, Pittsburgh, Washington, Minneapolis, St. Louis, Baltimore, Atlanta, San Francisco, Oakland, Los Angeles, comicbooks.com