Life — October 24, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satirical content**—it's a straightforward **automobile advertisement** for the 1913 Locomobile "Little Six" with 60 horsepower. The image shows the car positioned in front of an elegant neoclassical building (appears to be a government or civic structure), with well-dressed passengers aboard. The advertisement emphasizes luxury features: silk mohair top, aluminum dash, electric lighting, and refined upholstery details. This is typical early-1900s automobile marketing, targeting affluent buyers by associating the vehicle with prestige, comfort, and technological advancement. There is no satire or political commentary present—merely product promotion from the Locomobile Company of America, based in Bridgeport, Connecticut.