Life, 1912-10-17 · page 6 of 44
Life — October 17, 1912 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it is a **paid advertisement** for Vintage Louis Roederer Champagne, placed in Life magazine. The ad promotes the 1906 vintage champagne vintage to American "Connoisseurs," explaining that England purchased supplies in 1911, and that earlier vintages (1890, 1904) are nearly exhausted and rising in price. The advertiser appeals to wealthy American gentlemen and private clubs, positioning the champagne as an exclusive luxury product. The tone is marketing-based rather than satirical. Contact information directs readers to "Messrs. E. La Montagne's Sons" in New York City for pricing and availability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ce ee ee ee ee a ee eee es F ; i Viptage of Se". Campagne 4 = B SAR I A ME a IT Bh, The vintage of 1906, the Golden Year, is now ready to be offered to || American Connoisseurs, England having taken in 1911 all which || could be spared to that market in respect to other markets of the world. || As there was no vintage year from 1906 to 1911, owing to floods, mildew and other disasters, Connoisseurs have purchased in England and laid aside for future use a very large part of the supply contracted for by dealers, at quickly advancing prices; for it is appreciated that the long period of five years without a vintage crop will enhance prices materially. The vintage of 1900 is almost exhausted at an advance cf from ten to twenty dollars per case. The vintage of 1904 is rapidly disappear- ing at advancing prices. I address myself particularly to the gentlemen of the United States who understand and appreciate the distinction of an exclusive vintage in their cellars, and in the cellars of their Clubs, for the future. Particular information as to Club reserves of this distinctive vintage may be obtained through addressing my American Representatives. At the moment, Louis Roederer Brut 1904 is ina stage of exquisite maturity and is available in all principal hotels and restaurants and from all leading merchants. I beheve prejudice is not so deep-seated that the American Connois- seur is not open to conviction through trial—and no guest has cause for criticism when offered ‘“‘Louis Roederer Brut 1904 ’’—distinctly dry. Full information as to prices and sources of supply may be obtained URaanessig Messrs. E. La Montagne’s Sons, 15 South William Street, New York City. L. OLRY ROEDERER—REIMS, FRANCE comicbooks.com