Life, 1912-10-17 · page 5 of 44
Life — October 17, 1912 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three distinct advertisements: 1. **Knox Hats** (left): Promotes fall hat styles with a company coat-of-arms, emphasizing that knowledge of history is useful in conversation—a marketing angle suggesting refined gentlemen wear Knox hats. 2. **Duntley Pneumatic Cleaner** (center): A lengthy product advertisement for a home cleaning device, with an accompanying photograph of an elegant dining room. The text discusses microscopic dust and germs, contrasting the cleaner's effectiveness against ordinary methods. 3. **Kelly-Springfield Automobile Tires** (bottom): Promotes tire quality and mileage, with a philosophical aside about history's repeatability. No political cartoons or satirical commentary appears on this page. It represents typical early 20th-century *Life* magazine advertising content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HATS WITH A NOBLE LINEAGE Knox Hats FALL SHAPES Now Ready History History will always be found very useful in conversation. That is its chief beauty. Furthermore, it is not at all necessary to know anything about history in order to use it with telling effect in Speeches, arguments, debates or ordinary social intercourse where you are trying to make an cruditional impression. No matter what theory you wish to propound and defend; no matter what movement you wish to propagate; no matter what hypothesis you wish to assume; it will be found convenient to begin: “History teaches us that shortly after the monogamic revolution of the Aztees———" and then go right on and say what you please. History teaches us anything and everything. History is the pedagog par excel- lence. If anyone denies your assertion, however, your play is to observe: “Ah, but you do not interpret history aright. Prior to Darwin, of course, the Esquimaux of the Stone Age lived in bungalows, but The result is An artistic dining room in the home of Mrs. Paul Fischer, Montclair, N. Pct. an ordinary particle of dust or dirt under a microscope it is a mass of hard, sharp edges or a soft disintegrating substance—in either cas probably covered with germs. Think of millions of such particles in your rugs, curtains and all through Sclcco AVN Gee the house, These are what wear and discolor and destroy far more than any amount of use. Ordinary cleaning methods will not remove them. Brush or sweep a rug as thoroughly as you please any vacuum cleaner will get out more dirt second time over than all your sweeping did. Still it is not really clean—try this experiment and sce. After you have cleaned your rug as thoroughly as you can with any other machine, run over it with a Duntley Pneumatic Cleaner. For the first time you will get the real dirt—the old, ground-in, dangerous, germ-laden dirt that other methods never touch. Try this experiment yourself. Come to our store or let us make the demonstration right in your own home. Learn for yourself how inefficient broom and ordinary vacuum methods really ‘are. Learn by actual comparison how wonderfully efficient and cconomical—how much easier and quicker —Duntley methods are. PNEUMATIC These tests have already convinced over 35,000 of the | best housekeepers in America—won't you try them? CLEANER Write for our booklei and the address of our nearest Alternatingor Direct Current withotchange store. Duntley Products Co., Dept. D, Erie, Pa. Universal Mot Duntley Products Co. Dept. D, Erie, Pa. Send meyour book (free) and tell me about dem- onstration in my town, Se XS FF TT Uniwensat VACUUM CLRANER MAINTRNANCK Co., 229 Fifth Avenue. New Yort UNIVERSAL VACUUM CLEANER MAINTENANCE, Mint Arcade, PAuindeipaia. DUNTLEY PRODUCTS CO. = Halking. € DUNTLEY PRODUCTS, . SAN FRANCISCO COMP. AIR-CL Name F.C. K Address ot ) Ore CJ. DANIEL CO, City... State tm DUNTLEY. STORES, Fourth National Bank Bidg., Atlant. RESPONSIBLE AGENTS WANTED IN UNASSIGNED TERRITORY mileage Branch offices In New York, Los Angeles, Buftal Bering Tire & Rubber Co., H . that you are no longer talking about e y- pring e | what’ you were talking about. You | Automobile Tires Anything that you say about history The better the quality, the greater the mile- age. Kelly-Springfield Tires give you greater KELLY-SPRINGFIELD TIRE CO,, 20 Vesey Street, New York Boss Rubber Co., Deaver, Colo. Appel & Burwell Rubber & Tire are now talking about history and, therefore, on perfectly safe ground. is correct, as is proved by the fact that every historian writes differently about the same period Never have the slightest fear in dealing with history. epeats itsel . Detroit, Cincinnati, San Francisco, g-with history:, It repeats: itself, and. Atlanta and Akron, O. but it can’t defend itself. ‘ompany, Dallas, Texas. jouston, Texas. Todd Rubber Co., New Haven, Coan, ‘The Hearn Tire & Rubber Co., Columbus, O. because of their better quality. nicago, Philadelphia, Boston, St. Lou! Baltimore, Washington, Seattle, Onde 1989 comicbooks.com