Life, 1912-10-17 · page 43 of 44
Life — October 17, 1912 — page 43: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** with minimal editorial content. The main items are: **Left column:** Two brief text pieces—"Before Taking and After" (discussing Wall Street speculation and political economy, though OCR is heavily corrupted) and "A Happy Analysis" (a brief anecdote about a Black domestic worker's malapropism, reflecting the era's casual racist humor). **Right side:** A full-page advertisement for the Peerless Motor Car Company showcasing their 1913 electric starter and dynamo lighting system—technological innovations marketed as solutions to the "starter problem" in automobiles. **Bottom left:** An advertisement for Lee Tires, emphasizing increased production capacity. **Bottom right:** A decorative typographic sample labeled "Typographically Speaking." The page lacks coherent satirical cartoons or political commentary. The "Happy Analysis" represents period attitudes toward race and dialect humor that modern readers would find offensive. The overall page reflects 1913 concerns: technological advancement in automobiles and the ongoing debate about Wall Street's economic role.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Before Taking and After | In ofc 1 somew hi 1 defense The Electric Equipment i . lie pie | Of the I) ‘eriodically iheratt. Of their car ny y OIE the owertal and designing.” 1913 There can be no ar; mt whatsoever i} on that point. Mere torians will bear | 3 x out the more ambitious political eco includes the as to what happened before taking root and other speculative ex the Journal gives only half the Peerless Electric Starter and the ws itation, before taking Wall Dynamo Lighting System n bill of was the sit Street, we cannot grant ac health until we know the situation after taking Wall Street. Is the Journal pre pared 10 prove that, since taking Wall r rove. that, since Wal Just as the Dynamo Electric Lighting ictal Wola altechate sensi oPiavaad, | System, first installed on Peerless Cars for 1912, Weetie te ida ceeatiee TP ine met has become the most widely approved means of and designing? illumination for motor cars, so the Electric A Happy Analysis Starter, with separate electric motor, will be At Garnett a negro woman who had : . Leen: employed ay housework: by'n: newly the ultimate solution of the starter problem. married couple was telling how the young H wife loved. fur Hustand. ket H Ask for a Peerless Electric Starter Booklet a © dat man. blige einen woe ens THE PEERLESS MOTOR CAR COMPANY do you not? CLEVELAND, OHIO “Tmean she des Inv ‘im to def,” was 4 the reply. —Nansas City Star ‘ido Increased mileage and increased ‘* smileage "’ that’s the reason one facilities for making | | LEE TIRES | have had to be continually increased within the past year Booklet M tells of the ber. the finer fal Tack of this L for it, or get it [LEE TIRE & RUBBER CO. CONSHOHOCKEN, JS Ellwood Lee, Pres. | TYPOGRAPHICALLY SPEAKING STEEL PLATE GOTHIC AND EXPANDING OLD STYLE THE WILLIAMS PRINTING COMPANY NEW YORK comicbooks.com