Life, 1912-10-17 · page 42 of 44
Life — October 17, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four commercial advertisements: 1. **Belle Mead Sweets** (top left): A candy company emphasizing pure sugar ingredients and quality packaging as gifts. 2. **Dean's Wedding Suggestions** (top right): A wedding planning service offering customized cakes, favors, and ceremonial items based on client specifications. 3. **Maillard's Breakfast Cocoa** (bottom left): A chocolate company claiming distinctive flavor from superior manufacturing methods. 4. **Three Strikes / Out** (right side): Appears to be comic strips or illustrations, likely unrelated entertainment content. The page reflects early 20th-century luxury consumer culture, targeting affluent readers with premium confectionery and wedding services. No political figures or satirical commentary are present—this is straightforward commercial promotion typical of *Life* magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
URE candies—wholesome and healthful and temptingly good. No gift can show a more exacting discrimination than a box of our bonbons or creams. We use absolutely no glu- cose in their preparation, but make them from the finest of pure sugar—sugar which costs us more in bulk than the granulated sugar you use on your table probably costs by the pound. You will find Belle Mead Sweets at better class drug stores everywhere—in boxes as dainty as the candies themselves. i BELLE MEAD SWEETS, TRENTON, NEW JERSEY Ucestions= Wenn END us the color scheme for your wedding, the S number of guests expected at the reception and the size of the bridal party, and we will be pleased to send you suggestions of DEAN'S latest New York ideas. These will include prices of DEAN'S famous Wedding Cake in boxes with monograms of distinctive design, the Bride’s Cake, containing special gifts, unusual favors for the bridal party, cases for’ ices, special confetti, the bride’s cake knife, the marriage service book and wedding certificate, the wedding gift record, etc. Established 628 FIFTH Seventy-two AVENUE NEW YORK There is no mistaking the delicious, distinctive favor of | Maillard’s Cocoa—attributable, not to any-one spe- cific process or treatment, but due solely to the wonderful thoroughness of the entire method of selection, preparation and manufacture. It’sa “treat.” Maillard’s Vanilla Chocolate possesses the rare qualities found only in chocolates of highest standard. At Leading Dealers ° », Fifth Avenue At 35th Street CHOCOLATES, BONBONS, FRENCH BONBONNIERES Afternoon tea in the Luncheon Restaurant, three to six comicbook s.com