Life, 1912-10-10 · page 3 of 48
Life — October 10, 1912 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine. The page promotes the 1913 Locomotile "Big Six," a luxury car featuring 82 horsepower. The image shows an open-air touring car carrying well-dressed passengers (appearing to be upper-class men and women in period clothing) on a scenic mountain drive. The advertisement emphasizes engineering features and comfort: enclosed bodies, concealed hinges and door handles, powerful lighting, windshields, and various mechanical innovations. The tagline promises the car can handle "mountain by-ways and city boulevards with impartial favor." This reflects early-1900s automobile marketing targeting wealthy consumers, highlighting both mechanical superiority and the leisure-class lifestyle automobiles enabled.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L913 Locomobile 7 4 e ‘OrseL fe we - = : Bede ~ Sob Se : zy With’a reputation behind it—with’a future ahead of it The one car which can travel mountain by-ways and city boulevards with impartial favor to car and passengers. For 1913—greater power—finer finish—richer appointments and equipment. Entirely new designs of belted bodies with flush Tires carried at rear. Car in lateral balance. sides, all hinges concealed and door handles inside. Drop Forged Tire Brackets built into Chassis. Costliest Electric Lighting. Consumes least Ventilator takes air from above top of body—no power. Gives best results at all speeds. front wheel dust. * Locomobile Ten-inch Upholstery. Running Boards entirely unencumbered, all bat- Cast Aluminum Cowl Dash. tery and tool compartments being concealed. Rain-vision Windshield, integral with Dash. Compressed air fills Tires and cleans Upholstery. Silk Mohair Top Covering and top boot. Telescoping Parcel Compartment in panelled Continuous Mahogany Sheer Rail. leather, entirely across back of front seats. Extension p for night inspection. Pockets in all doors and front seat quarters. Disco Starter for Starting Motor. Folding Foot Rests. Telescoping Robe Rail. Q.D. Tires, Demountable Rims, with two spares. Cocoa Floor Covering on tonneau 14 in. thick. The Locomobile Company of America 2 Branches Motor Cars and Motor Trucks Branches. we a Balti Mi. ra poli ‘Washington St. Louis Bridgeport, Conn. San Francisco Oakland | Locomobile \\ comicbooks.com