Life — October 10, 1912 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical content** — it is a straightforward **advertisement for Colgate's Cold Cream**, published in *Life* magazine. The ad features product images (a jar and tube of cold cream) alongside marketing copy emphasizing three qualities: "Cleanliness, Comfort, Charm." The headline "Get the best there is in LIFE" is a clever double entendre, playing on the magazine's title while promoting the product. The ad offers a trial tube for 4 cents, directing readers to contact Colgate & Co. at their New York address. This represents typical early 20th-century magazine advertising, where branded products purchased prominent space in popular publications to reach middle-class consumers, particularly women.